University of Iowa Research · 1 month ago
Digital Strategy and Analytics Manager
Iowa City, Iowa, United States
Full-time
Onsite
Mid, Senior Level
3+ years expUniversity of Iowa Research is seeking a Digital Strategy and Analytics Manager to lead the creation and execution of digital and analytics strategies for UI Health Care's Marketing and Communications department. The role focuses on optimizing marketing campaigns and digital properties through data analysis and strategic planning.
Research
No H1B
Responsibilities
Lead the development and execution of digital marketing and analytics strategies aligned with UI Health Care’s goals across all missions
Architect and implement audience segmentation strategies and lifecycle engagement models for patients, students, employees, and other core audiences related to marketing and communications goals
Oversee the creation and monitoring of digital marketing KPIs, ensuring alignment with institutional priorities and campaign objectives
Guide the partnership with service line marketing team members and agency partners in strategically developing digital marketing campaigns that exceed expectations and use digital marketing best practices across multiple channels, including email, web, and paid advertising
Direct the gathering, synthesis, and interpretation of data from CRM systems, web analytics, campaign platforms, and internal reporting systems
Collaborate with internal teams to develop strategies for identifying and amplifying compelling content that resonates with patients, potential patients, referring physicians, medical school alumni, medical school students, and other key audiences
Develops regular reporting of consumer engagement and performance, with a focus on proactive reporting that impacts decision-making for marketing and communication strategies including but not limited to: Service line marketing strategy, Carver College of Medicine communication, recruitment, and engagement strategies, Ongoing content strategy to serve all UI Health Care audiences, Overall health of our digital properties and websites, Broader regional strategies to serve growth across our missions
In alignment with the Director of Digital Products and Services, oversee the selection and implementation of analytics and marketing platforms (CRM, web analytics, campaign reporting tools) to support decision-making across marketing, communications, and digital product initiatives
Develops brand performance metrics to assist in the development of targeted market segmentation strategies to help meet business goals
Frequently present data and insights with clarity and actionable direction to senior leaders
Oversees a fiscal year budget for this unit, while architecting and implementing project-specific budgets, monitoring actual spend vs. projections, and leading reconciliation processes
Provides input into the overall Digital Products and Services budget
Oversee and mentor analytics staff and student employees, fostering a culture of innovation, collaboration, and continuous learning
Advise and influence colleagues in the use of data to enhance audience understanding, campaign strategy, and engagement
Contribute to a positive workplace environment
Act as a key touchpoint and lead with external digital marketing vendor relationships to ensure projects and overall strategy meet internal client expectations
Delivers projects on time and on budget
Ability to effectively and efficiently plan and prioritize deliverables and resources working across projects
Collaborate with cross-functional teams to utilize data sources to better understand and drive improved performance
Work closely with the other managers within the Digital Products and Services division to ensure their product and development teams are empowered with rich and actionable data to better guide their product roadmaps
Serve as key contact for digital and email vendors
Build relationships with HCIS, Finance, and Strategy colleagues
Qualification
Required
Bachelor's Degree in marketing, business administration, data science or related field or an equivalent combination of education and experience
Three years of demonstrated experience utilizing research and data analysis in product marketing, brand management, consulting, and strategic marketing
Experience maximizing and analyzing CRM data
Experience in tracking digital product metrics and overall growth strategies for websites or intranet platforms
Experience with digital reporting and business intelligence tools
Excellent oral, written, and presentation skills
Proficiency in Excel, PowerPoint, database, and analytic tools
Demonstrated experience working effectively in a welcoming and respectful workplace environment
Preferred
Master's Degree in marketing, business administration, data science, or similar field is highly desired
High degree of creativity, energy, self-motivation, initiative
Academic Medical Center or multi-hospital system experience
Knowledge of UI and UI Health Care policies and procedures
Company
University of Iowa Research
The Office of the Vice President for Research is committed to forging new frontiers of discovery by providing resources and support to researchers and innovators at the University of Iowa, to promote a culture of creativity that enriches the campus, the state, and the world.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase