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Probably Genetic · 1 month ago

Head of Content and Community

San Francisco

Full-time

Hybrid

Director/Executive

$158K/yr - $184K/yr

7+ years exp

Probably Genetic is changing the lives of patients living with severe, complex diseases through innovative data solutions. The Head of Content and Community will lead marketing strategies and patient engagement initiatives to enhance the patient journey and drive enrollment in research and testing programs.

Artificial Intelligence (AI)BiotechnologyGeneticsHealth DiagnosticsMedical

No H1B

Responsibilities

Develop and execute comprehensive marketing strategies that translate our mission into compelling patient stories, messaging frameworks, and content that drives enrollment in research and testing programs

Own the creative vision and tactical execution across all patient-facing communications channels (digital, social, email, direct mail, events, etc.)

Produce marketing campaigns that seamlessly guide patients through awareness, consideration, enrollment, and retention

Establish and manage performance metrics with a relentless focus on research or testing enrollment conversion rates

Foster a data-driven, "test-and-learn" culture using A/B testing and rapid-cycle experimentation to continuously improve messaging effectiveness and patient response

Cultivate and steward authentic relationships with patient advocates, patient influencers, thought leaders, and key opinion leaders in the patient community

Develop a patient advocacy program that amplifies patient voices and integrates lived experiences into our communications and service design

Partner with patient advocates to co-create content, campaigns, and community initiatives that reflect genuine patient needs and perspectives

Identify and activate patient champions who can authentically represent our programs within their networks

Design and lead both online and in-person community-building initiatives that create belonging, trust, and sustained engagement among current and prospective patients

Develop multi-modal engagement approaches combining synchronous (events, calls, video) and asynchronous (social media, forums, email, text) touchpoints into a cohesive community experience

Create patient education and support programs that empower patients throughout their research/testing journey

Build community feedback loops that continuously inform program improvements and communications strategy

Serve as the single-threaded owner of the entire patient journey, from initial outreach through program completion, ensuring every touchpoint reflects our values and drives positive outcomes

Map and optimize all patient interactions across the experience lifecycle, identifying and eliminating friction points that impact enrollment, satisfaction, or retention

Partner cross-functionally with acquisition marketing, program operations, patient support, and technology teams to ensure seamless handoffs and consistent patient experience

Champion the voice of the patient across the organization, serving as the internal advocate for patient-centered decision-making

Develop workflows, policies, and communication protocols that embed empathy, clarity, and responsiveness into every patient interaction

Collaborate with clinical, research, and commercial partners to drive success across our goals

Influence technology stack for patient-facing platforms, CRM systems, and communication tools that enhance experience and enable personalization

Prioritize and manage competing needs across diverse internal and external stakeholders while maintaining patient-centricity

Serve as a thought partner to senior leadership on patient acquisition strategy, retention initiatives, and experience innovation

Qualification

Strategic marketing leadershipPatient advocacyCommunity buildingPatient experience ownershipCross-functional partnershipContent developmentData-driven decision makingEmpathyRelationship buildingStorytellingCollaboration

Required

A strategic marketing leader with 7-8+ years of experience, including 3+ years leading patient/consumer engagement, healthcare marketing, or mission-driven growth initiatives at startups, digital health companies, or patient-focused organizations

An experienced community builder and storyteller who has successfully developed highly engaging patient and HCP content, cultivated relationships with health influencers, and translated complex medical concepts into compelling narratives that drive action and enrollment

A patient experience champion who has developed touchpoints across the customer journey and partnered cross-functionally to eliminate friction and drive measurable improvements in satisfaction and retention

Fluent across the full marketing stack, from CRM platforms to social media management and community engagement tools, with hands-on experience building effective campaigns in resource-constrained environments

A natural relationship builder and collaborator who thrives at the intersection of marketing, patient operations, and product teams, with demonstrated ability to influence without authority and balance competing stakeholder priorities

Mission-driven and empathetic, with a genuine passion for improving patient outcomes and a track record of embedding patient voices into organizational strategy, communications, and decision-making