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Mitsubishi Electric Trane US · 2 hours ago

Product Marketing Manager, Hydronic Heating & Cooling - REQ # 1384

Suwanee, GA

Full-time

Hybrid

Mid, Senior Level

$111K/yr - $153K/yr

5+ years exp

Mitsubishi Electric Trane HVAC US LLC is looking for a Mgr, Product Marketing - Hydronics. This role leads go-to-market strategy and execution for the hydronic heating & cooling portfolio, translating market and customer insights into effective positioning and launches to grow market share.

ElectronicsHeating Ventilation and Air Conditioning (HVAC)IndustrialManufacturing

Responsibilities

Own the Go-to-Market (GTM) plan for hydronics product lines to include: segmentation, market positioning, value proposition, messaging, channel strategy, and launch roadmaps

Lead product launches and refreshes end-to-end to include: launch brief, readiness, content plan, internal/external communications, and post-launch KPI reviews

Create high-impact content (launch guides, application guides, value prop briefs, case studies, video briefs, web copy, presentations, catalogs, brochures) tailored to engineers, contractors, distributors, owners, and homeowners, ensuring consistency across websites, partner portals, and sales platforms

Partner to build training decks, demo narratives, and objection handling to deliver enablement to regional marketing partners, sales, applications, and distributors

Champion the voice of the market: size opportunities; analyze hydronic heating & cooling competitors; partner with Product Management on roadmap tradeoffs

Partner on commercial readiness for programs and incentives, compliance, certifications, and spec-in strategies with consulting engineers

Partner cross-functionally with Product Management, Sales, Sales Engineering/Applications, Training, Service, Legal/Regulatory, and Digital to meet adoption, revenue, and business development goals

Own metrics and reporting: launch milestone attainment, funnel development, content adoption/usage, attach rates, and win/loss insight development

Represent METUS at tradeshows, industry events, and strategic customer meetings; gather feedback to inform roadmap and GTM

Perform other duties as assigned

Qualification

B2B product marketingGo-to-Market strategyContent developmentHydronic system designSalesforceProject Management SoftwareBasic analyticsProgram managementCollaborationTeam player

Required

Bachelor's in business, Marketing, Engineering or related; MBA a plus

5 years in B2B product marketing (HVAC, building technologies, or adjacent mechanical/electrical equipment preferred)

Proven success owning GTM and launches for technical products, portfolio positioning and value storytelling

Strong content development skills (technical + commercial)

Collaboration track record with Product Management, Sales, and Engineering; excellent program management and prioritization

Ideal candidate will be proficient in using Jira, Project Management Software, Salesforce (or similar CRM), marketing enablement (e.g., Seismic/Lytho), basic analytics (Excel/Power BI), and presentation tools

Willing to travel up to 25% to for various Company meetings and training both domestically and possibly internationally

Team player demonstrating METUS core values including a desire to win together, deliver excellence, drive sustainability, focus on execution and learn continuously

Preferred

Preferred working knowledge of hydronic system design (primary/secondary loops, buffer tanks, mixing valves, heat exchangers) and ATW heat pump/chiller fundamentals; comfort translating COP/SCOP, tonnage/BTU, deltaT, flow/head into customer value

Familiarity with AHRI standards and state/utility programs preferred

Experience with air-to-water product lines (residential and/or commercial) and/or chiller applications preferred

Exposure to Product Information Management (PIM) workflows and product data governance; familiarity with A2L refrigerant transition topics preferred

Benefits

401(k)

Medical, dental, vision, and basic life insurance plans for the employee and the employee’s eligible dependents

80 hours of vacation per year

56 hours of paid sick leave annually

13 paid holidays throughout the calendar year

Up to 12 weeks of paid or unpaid [parental/disability/emergency/etc.] leave, if eligible

Company

Mitsubishi Electric Trane US

Formed in 2018, Mitsubishi Electric Trane HVAC US LLC (METUS) is a leading provider of heat pumps and VRF HVAC systems in the United States and Latin America.

Founded in 2018

Suwanee, Georgia, USA

501-1000 employees