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Carta · 1 month ago

Demand Generation Marketing Manager, LP Portfolio Analytics

New York, NY

Full-time

Onsite

Mid, Senior Level

$122K/yr - $143K/yr

6+ years exp

Carta is a company that connects founders, investors, and limited partners through innovative software tailored for the private capital markets. As a Demand Generation Marketing Manager focused on the LP audience, you will develop and execute demand generation strategies, coordinate cross-functional campaigns, and collaborate with various teams to optimize marketing efforts for driving awareness and revenue growth.

Asset ManagementFinanceFinancial ServicesFinTechImpact InvestingSaaSSoftware

Comp. & Benefits

Responsibilities

Collaborates closely with Carta GTM teams (including Marketing, Product, Sales, Customer Success, and Ops) to jointly develop and execute demand generation strategies tailored to the LP audience—driving awareness, pipeline, and revenue growth

Coordinates cross-functional efforts to ensure seamless execution of LP demand generation campaigns, leveraging insights from product, sales, and customer teams to optimize targeting and messaging

Develops robust multichannel demand gen plans on an annual and quarterly basis, aligning stakeholders across Carta to roll out impactful campaigns with clear goals, resource allocation (time, people, budget), and key performance indicators (KPIs)

Works resourcefully within organizational constraints (budget, approvals, timing), iteratively testing creative tactics and adjusting programs based on performance data to maximize pipeline and conversion among LPs

Maintains strong internal stakeholder relationships and ensures responsive communication to drive alignment and address input, feedback, and requests relating specifically to LP lead generation

Partners with Carta sales, product, and customer advisory teams to deeply understand the decision journeys, pain points, and informational needs of LP audiences, informing content development and campaign design

Collaborates with content and customer marketing to produce mid- to bottom-funnel assets (case studies, product guides, customer success stories, webinars, solution briefs, nurture emails) tailored to LP needs and Carta's value proposition

Surfaces and shares impactful LP customer stories and pipeline deals to derive insights, demonstrate value, and drive replication of effective demand gen tactics

Works with web, performance marketing, and digital teams to create and optimize landing pages, digital content, and conversion points for LP-focused campaigns

Interfaces with the social and content marketing teams to activate compelling LP content on LinkedIn, Twitter, and other networks, amplifying reach and engagement among target audiences

Partners with product marketing to evolve LP-tailored messaging and positioning as new product features and LP-specific solutions are launched

Coordinates with communications and PR to ensure a consistent story and support for major LP news, campaigns, launches, and thought leadership

Partners with Events team to develop and execute geo-targeted LP campaigns and networking opportunities in key hubs (e.g., New York, San Francisco, London), aligning content, speakers, and topics to LP interests

Identifies and recruits top industry voices and Carta executives for event speaking engagements to strengthen credibility and thought leadership with LPs

Drives event promotion, registration, and follow-up activities with an eye on pipeline acceleration and maximizing LP engagement

Collaborates with lifecycle marketing to nurture prospect attendees and convert event interest into meaningful sales opportunities

Qualification

Demand generation strategyMulti-channel campaignsB2B marketingRelationship managementData-driven marketingProject managementPrioritization skillsExperience in fintechExperience in SaaSExperience in financial servicesCommunication skillsCollaboration skillsStrategic acumen

Required

Exceptional relationship management skills with internal stakeholders and executive leaders, especially across GTM teams (Sales, Product, Customer Success, Marketing, etc.)

Maturity and strategic acumen to independently drive high-impact demand generation programs targeting sophisticated LP audiences, while aligning cross-functional teams to shared goals

Deep understanding of modern marketing functions—including digital, field, ABM, content, events, lifecycle—and proven ability to influence resources and priorities across teams to achieve demand generation objectives

Strong track record of designing, executing, and optimizing multi-channel, data-driven campaigns that create pipeline and accelerate revenue, ideally for complex B2B, SaaS, fintech or financial services solutions

Demonstrated expertise in collaborating cross-functionally with revenue teams and influencing senior leaders to advance marketing initiatives

Outstanding communication, project management, and prioritization skills; thrives in a fast-paced, iterative environment

BA required

6+ years' experience in GTM, demand generation, field marketing, or ABM roles