Business Insider · 1 day ago
Director, Event Sales
New York, New York, United States
Full-time
Onsite
Director/Executive
$130K/yr - $150K/yr
7+ years expBusiness Insider is hiring a Director of Event Sales to drive revenue growth for their live events business. The role focuses on selling sponsorships across Business Insider’s event portfolio while collaborating with the Live Events team to ensure successful execution and client satisfaction.
Digital MediaNewsPublishing
Responsibilities
Own the event sponsorship pipeline end-to-end—from lead generation to close—across Insider’s slate of tentpoles, salons, and custom experiences
Sell integrated sponsorships that pair event participation with broader media campaigns, delivering unique value across Insider’s platforms, when applicable
Support the media sales organization in converting event sponsorship sales
Regularly exceed revenue targets by identifying upsell and cross-sell opportunities tied to major tentpole moments
Serve as the day-to-day liaison for prospective and contracted event sponsors
Lead the intake and translation of sponsor goals, KPIs, audience priorities, creative guidelines, and delivery expectations into actionable briefs.Act as the conduit between clients and the Live Events team, ensuring precise and complete communication of business objectives, success metrics, and executional parameters
Uphold a high standard of client service through consistent communication, proactive stewardship, and thoughtful post-event debriefs
Collaborate with the Live Events team to tailor messaging and leverage sales collateral, ensuring value is communicated effectively to clients
Partner closely with the Live team across pricing, programming, and execution, aligning on responsibilities and workflows to support seamless delivery and shared accountability
Support category sellers across the organization by providing event-specific sales guidance and deal support on high-priority opportunities
Provide ongoing intelligence to the Live Events team and broader sales organization on client priorities, deal blockers, and emerging sponsorship themes
Contribute real-time insights from the field to help refine positioning and strengthen sales enablement tools
Maintain weekly reporting to leadership with accurate, up-to-date pipeline, forecast, and progress data via CRM systems to ensure transparency and accountability
Stay informed on trends in experiential marketing, brand storytelling, and sponsor priorities across key verticals
Share relevant client feedback and category observations with the Live team to support continuous refinement of event offerings
Qualification
Required
7–10+ years of experience in event and/or experiential sponsorship, preferably in a media or agency environment
Track record of closing high-value, multi-channel sponsorships and managing complex, consultative sales cycles
Exceptional communicator with strong presentation, negotiation, and interpersonal skills—especially with senior decision-makers
Ability to manage multiple projects and timelines with precision and follow-through
Collaborative by nature, with a clear understanding of boundaries between sales and product functions
Preferred
Familiarity with Insider's audience and editorial approach is a strong plus
Benefits
Additional bonus/commission
Flexible PTO, 10 paid holidays, and 16 weeks of parental leave
Comprehensive medical, dental, and vision insurance plans
Matched and vested 401k plan
Access to resources for financial planning guidance, family planning services, mental health reach out and Employee Assistance Programs (EAP)
Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more
Company
Business Insider
Business Insider is an online platform that offers the latest business, celebrity, and technology news. It is a sub-organization of US Business Funding.
201-500 employees
H1B Sponsorship
Business Insider has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2023 (1)
2022 (8)
2021 (5)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$55.6MKey Investors
Axel Springer Digital VenturesBezos ExpeditionsIVP
2015-09-29Acquired
2015-01-29Series Unknown· $25M
2014-03-05Series Unknown· $12M
Leadership Team
Barbara Peng
CEO
Henry Blodget
CEO & Editor
Recent News
Business Insider
2025-12-25
Business Insider
2025-12-25
Company data provided by crunchbase