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GT's Living Foods · 17 hours ago

Sr. Director, Shopper & Field Marketing

United States

Full-time

Remote

Director/Executive

$170K/yr - $210K/yr

10+ years exp

GT’s Living Foods is a community passionate about creating a healthier, happier world, established as the #1 Kombucha brand. The Sr. Director, Shopper & Field Marketing will lead shopper-focused marketing programs, enhance brand presence, and drive conversion across retail partners.

Food and BeverageManufacturingRetail

Growth Opportunities

Responsibilities

Develop and lead comprehensive shopper marketing strategies tailored to the needs of retail partners and consumer behaviors

Oversee in-store marketing efforts including displays, signage, promotions, and merchandising support

Design scalable activation toolkits to support new product launches, category resets, and national brand initiatives

Collaborate with Sales and Brand teams to ensure alignment on promotional planning and customer marketing programs

Work closely with creative partners to develop assets that reflect both brand equity and retail requirements

Manage relationships and campaigns across key retail media platforms (e.g., Amazon, Instacart, Walmart Connect), ensuring alignment with overall marketing and sales goals

Support the integration of digital media with in-store efforts to deliver a consistent shopper journey across touchpoints

Track and evaluate campaign performance, refining plans based on insights and retailer feedback

Guide regional marketing and field activation efforts to support market-specific priorities, drive trial, and reinforce brand visibility

Partner with field teams and agencies to execute sampling, local partnerships, and event-based initiatives

Ensure field teams are equipped with the tools, messaging, and resources required to represent the brand effectively at the local level

Lead and develop a high-performing shopper and field marketing team; foster a culture of collaboration, accountability, and strategic thinking

Serve as a cross-functional connector between Sales, Brand Marketing, Field, Finance, and external partners

Manage the shopper marketing budget with discipline, linking spend to strategic objectives and measurable outcomes

Apply data, consumer insights, and market trends to guide planning and optimize program effectiveness

Qualification

CPG marketing experienceShopper marketing strategiesRetail media planningField marketing managementProject management skillsAnalytical skillsCommunication skillsCollaborative leadership

Required

10+ years of experience in CPG marketing with a strong focus on shopper and in-store strategy

Bachelor's degree in Marketing, Business, or a related field

Passion for health, wellness, and beverage categories is a strong plus

Demonstrated success leading retailer-specific marketing programs across grocery, natural, mass, and club channels

Proficiency with retail media networks and understanding of digital shelf dynamics

Strategic mindset with strong project management, analytical, and communication skills

Collaborative leader with a thoughtful, organized approach to execution in complex retail environments

Preferred

MBA preferred

Experience managing field marketing teams or initiatives is strongly preferred

Benefits

Health Insurance: Medical, Dental, Vision, and Life Insurance

401K with Matching

Employee Assistance Program

Discounts on the amazing GT’s product line

Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!