Media Planner/Buyer jobs in United States
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Arkansas Children's · 1 month ago

Media Planner/Buyer

positionLittle Rock, AR
timeFull-time
remoteOnsite
seniorityMid Level
date4+ years exp

Arkansas Children's is a healthcare organization dedicated to improving the lives of children. The Media Planner/Buyer will collaborate with internal teams to develop and implement marketing initiatives aimed at driving acquisition and retention, while also analyzing marketing data to shape future strategies.

Hospital & Health Care
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Growth Opportunities

Responsibilities

Collaborates with other internal teams to develop, implement, and monitor strategic marketing initiatives with the goal of driving acquisition and retention
Plans and executes initiatives to reach the target audience through the appropriate channels
Assists in analyzing marketing data to help shape future marketing strategies
Works with internal team, key stakeholders, and external vendors to research and implement marketing tools and technologies that advance the patient/customer/donor experience
Makes recommendations for patient/customer/donor experience and process improvements
Tracks and reports on effectiveness of marketing campaigns
Responsible for ongoing optimization of marketing campaigns and initiatives
Conducts market research and analyzes trends to identify new marketing opportunities
Maintains awareness of best practice marketing techniques/tools to achieve successful campaigns
Performs other related duties as assigned

Qualification

Media planningCampaign optimizationBudget managementCustomer Relationship ManagementAnalytical skillsCollaborationCommunication skills

Required

High school diploma or GED or equivalent
High School Diploma/GED and 4 years of relevant experience, or 6 years of experience in lieu of a diploma/GED
Planning, buying, and optimizing traditional advertising campaigns across TV, radio, print, out-of-home, and direct mail
Managing campaign timelines, budgets, and media placements with attention to detail and strategic intent
Collaborating with creative teams to align messaging with media placements and ensure timely delivery of assets
Building and maintaining relationships with media vendors, negotiating placements, and adding value opportunities
Monitoring campaign performance using relevant metrics like reach, frequency, and response rate
Analyzing results and recommending adjustments to improve impact and return on investment
Supporting integrated campaigns by coordinating with digital media and content marketing teams
Ensuring all campaigns meet brand standards, media specs, and compliance requirements

Preferred

Bachelor's degree in a related field of study
Customer Relationship Management (CRM) - New Skills Academy
Customer Relationship Management (CRM) - Udemy

Company

Arkansas Children's

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Arkansas Children's is the only healthcare system in the state solely dedicated to caring for Arkansas' more than 700,000 children.
dateFounded in 2018
location
Springdale, Arkansas, USA
people-size1001-5000 employees
web-link
https://www.archildrens.org/locations/arkansas-childrens-nw

Funding

Current Stage
Late Stage
Total Funding
$2M
Key Investors
Mabee Foundation
2025-01-02Grant· $2M

Leadership Team

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Marcy Doderer
President & CEO
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Gena Wingfield
Chief Financial Officer/EVP
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Recent News

HealthCareIT News
Arkansas Children's uses telemedicine to provide much-needed cardiac MRIs and CTs
2025-11-11
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2025-09-29
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Arkansas Children’s Research Institute gains $3.2 million for cystic fibrosis pregnancy research
2025-09-23
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