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Siemens Healthineers · 1 day ago

Senior Performance Marketing Manager (remote)

United States

Full-time

Remote

Mid, Senior Level

$123K/yr - $169K/yr

7+ years exp

Siemens Healthineers is a leader in medical technology, dedicated to pioneering breakthroughs in healthcare. The Senior Performance Marketing Manager will enhance global marketing campaigns' effectiveness by streamlining processes and ensuring coordination between teams, driving performance through KPIs and actionable insights.

Health CareHealth DiagnosticsMedicalMedical Device

H1B Sponsor Likely

Responsibilities

Serves as the operational bridge between the content strategy team (messaging, narratives) and the digital strategy team (channel planning, execution) from planning to deployment. Drives alignment on priorities, handoff timelines, and deliverables

Identifies operational bottlenecks and drives efficiencies across teams (content strategy, digital, regional marketing). Aligns resources optimally, manages timelines, and mitigates risks to meet business objectives

Works with corporate marketing and other departments across Siemens Healthineers for the deployment of DX wide programs and pilots

Partners with Zone/Country marketing contacts to understand needs and develop support tools/processes to ensure campaigns are operationalized effectively

Builds campaign dashboards to monitor performance in real-time

Tracks adoption of campaigns across regions (“Zones”) and ensure tight alignment on execution

Shares performance insights and best practices with key stakeholders to elevate campaign effectiveness

Analyzes and presents campaign performance reports across channels, including digital, (search, social, email, webinars,) and provides strategic recommendations to leadership and key stakeholders

Reports on budget and department marketing deliverables across content and digital strategy teams

Manages a centralized Asset Library (e.g., CLS) for Global Marketing collateral

Develops and delivers toolkits, and playbooks to elevate the marketing capabilities of both global and regional marketing teams

Stays current on industry trends and technologies and promotes knowledge sharing and change management across functions to standardize execution excellence

Implements consistent processes and frameworks that scale with the organization

Ability to work in collaboration with colleagues, peers, stakeholders, external agencies and management to share knowledge and best practices

Ability to effectively manage and prioritize numerous projects with aggressive deadlines

Highly organized individual that maintains a high level of project management for day-to-day deliverables

Global campaign planning and orchestration, in close collaboration with content, digital, and regional teams. Partner with regional marketers to support localization, adoption, and execution of global campaigns

Solid understanding and implementation of digital campaign and best practices

Must have excellent communication, presentation skills and advanced knowledge of PPT

Build KPIs, dashboards, and reporting frameworks to enable data-driven decision making

Conduct performance analysis and implement optimization strategies based on campaign insights

Ensure clear operational handoffs, standardized workflows, and governance across teams

Maintain global asset libraries, templates, and documentation for consistent use across markets

Develop playbooks, and toolkits to drive operational excellence across global and regional marketing

Ability to identify, pilot, and scale new martech, analytics tools, and process improvements

Qualification

Marketing Operations ExpertiseAnalytical & Data-Driven Decision MakingDigital Knowledge & FluencyProgram & Project ManagementRegulatory & Compliance AwarenessCampaign ManagementCross-Functional LeadershipExecutive-Level CommunicationChange LeadershipStakeholder ManagementPresentation SkillsCollaboration SkillsOrganizational Skills

Required

Bachelor's degree in marketing, Digital Marketing, Business, Communications, or related field required

7+ years of marketing experience, with at least 3–5 years in marketing operations, performance marketing, campaign management, or digital marketing

Proven experience leading global or multi-region campaigns within matrix organizations

Hands-on experience with marketing technology platforms (e.g., Eloqua, Adobe Analytics and Domo, CMS, CRM, analytics dashboards, etc.)

Strong understanding of omnichannel marketing performance

Demonstrated success building dashboards, reporting frameworks and data-driven optimization plans, identifying trends and recommending adjustments in real-time

Experience working within regulated marketing B2B environments and compliance/promo review considerations

Strong stakeholder management, presentation skills, and ability to influence without direct authority

Ability to work in collaboration with colleagues, peers, stakeholders, external agencies and management to share knowledge and best practices

Ability to effectively manage and prioritize numerous projects with aggressive deadlines

Highly organized individual that maintains a high level of project management for day-to-day deliverables

Global campaign planning and orchestration, in close collaboration with content, digital, and regional teams