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Hearts & Science · 1 month ago

Associate Director, Audience Solutions

New York

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$90K/yr - $125K/yr

6+ years exp

Hearts & Science is a data-driven marketing agency focused on personalized digital marketing solutions. The Associate Director of Audience Solutions will collaborate with various teams to develop actionable audience insights and strategies while driving the use of advanced audience approaches in media planning and activation.

Marketing & Advertising

H1B Sponsor Likely

Responsibilities

Collaborate with Strategy/Comms Planning and Planning on mapping growth audiences and ensure that they can be translated into actionable and addressable audiences

Deliver audience insights, market and audience sizing, and overlap analysis to support growth strategies

Create audience insights: market, and audience sizing, behavioral insights on personas, to refine the audience segmentation. Utilize audience data sources to identify and inform sources of business growth, audience behaviors, and media habits and consumption

Participate in building the test & learn agenda in partnership with Planning, Investments and activation and Measurement teams

Identify and evaluate most relevant data sources within Omnicom’s proprietary data platform and/or clients’ data environment (survey, behavioral, purchase, location, etc…)

Identify data gaps and suggest improvements to data strategies

Update clients about industry trends that impact audience strategies (publisher data platforms, cookie deprecation, etc)

Champion audience-first solutions

Deliver an audience strategy through collaboration with cross-functional team

Identify opportunities and drive the use of advanced audience approaches and/or application of client segmentation into media planning and activation

Create audience activation strategy to support brand objectives, in collaboration with Investment and Activation, and push audiences into platforms for activation

Define specifications for custom audience builds to be created by Data Science in partnership with Audience Analytics and in-house teams

Update clients about industry trends/changes impacting audience strategies

Define data criteria to guide audience-based planning

Utilize audience data sources to identify and inform on audience behavior and sources of business growth, media habits and consumption with particular emphasis on multicultural growth target

Provide audience insights and behaviors

Create audience segments using data science techniques in partnership with Audience Analytics and in-house team

Build data-driven view of consumer purchase journey

Assess key areas of audience strength and weakness; prioritize key phases of communications experience where audience growth and behavior changes and media pressure are required

Qualification

Marketing analyticsAudience-based marketingData-driven advertisingAnalytic skillsClient relationship experienceAudience/data strategy experienceCommunication skillsCollaboration skillsProblem-solving skillsLeadership abilityAdaptability

Required

Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data platforms, aggregated and user level data)

Expertise in audience-based marketing and data-driven advertising

Solutions oriented: analytic skills, critical thinking and problem-solving skills to drive issues to resolution

Proven leadership ability and strong, impactful client relationship experience

Stellar communication and presentation skills

Great collaboration skills

Comfortable working in ambiguous situations

Passionate about driving change by adopting emerging technologies in the advertising space

6+ years of audience/data strategy experience in advertising, marketing or digital consulting

Knowledge of agency-side media campaign planning and activation

Benefits

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare Flexible Spending Account

Dependent Care Flexible Spending Account

Vacation days

Sick days

Personal days

Paid parental leave

Paid medical leave

STD/LTD insurance benefits

Company

Hearts & Science

Glassdoor3.5

Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth.

Founded in 2016

New York, NY, US

1001-5000 employees

http://www.hearts-science.com

H1B Sponsorship

Hearts & Science has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (10)

2024 (13)

2023 (2)

2022 (9)

2021 (2)

2020 (4)