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Block · 1 month ago

Product Manager, Marketing Technology

Bay Area, CA, United States of America

Full-time

Onsite

Mid, Senior Level

$198K/yr - $297K/yr

5+ years exp

Block is a company focused on redefining the world’s relationship with money through innovative financial products. They are seeking a Marketing Technology Product Manager to drive the strategy and execution of their marketing technology stack, enabling data-driven customer engagement across B2C and B2B audiences.

Financial Services

H1B Sponsor Likely

Responsibilities

Own the Martech Roadmap: Define and prioritize product requirements for marketing technology tools (CRM, marketing automation, analytics, personalization, attribution, etc.) that support both B2C and B2B use cases

Bridge Marketing & Technology: Translate marketing and go-to-market needs into clear product requirements for engineering teams

Customer-Centric Enablement: Ensure marketing teams can deliver personalized, scalable campaigns across email, in-app, paid media, and events

Data & Insights: Partner with data and analytics teams to enhance customer segmentation, attribution models, and campaign measurement

Cross-Functional Leadership: Collaborate with Sales, Account Management, Marketing, and Product to align marketing tools with broader company objectives

Vendor & Tool Evaluation: Lead build vs. buy decisions, evaluate new technologies, and manage vendor relationships

Scalability & Compliance: Ensure solutions are secure, scalable, and compliant with privacy regulations (e.g., GDPR, CCPA)

Qualification

Marketing technologyProduct managementCustomer engagement systemsSalesforceHubSpotData analysisStakeholder managementAd tech familiarityE-commerce backgroundCommunicationOrganizational skills

Required

5+ years of product management experience with a focus on marketing technology, growth platforms, or customer engagement systems

Proven experience supporting both B2C and B2B marketing teams, ideally in a high-growth or enterprise environment

Strong understanding of marketing platforms such as Salesforce, HubSpot, Marketo, Braze, Iterable, or similar

Experience with customer data platforms (CDPs), data pipelines, and marketing attribution

Analytical mindset with proficiency in using data to drive decisions

Excellent communication and stakeholder management skills with the ability to influence across teams

Strong organizational skills and experience managing multiple projects simultaneously

Familiarity with ad tech, audience targeting, and media platforms

Experience integrating Afterpay, loyalty programs, or consumer acquisition channels

Background in e-commerce, SaaS, or fintech

Benefits

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Modern family planning

Company

Block

Glassdoor3.9

Block is one company built from many blocks, all united by the same purpose of economic empowerment.

Founded in 1990

Oakland, California, US

10001+ employees

https://block.xyz/

H1B Sponsorship

Block has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (257)

2024 (253)

2023 (260)

2022 (297)