Universal Music Group · 1 month ago
Director, Global Media Planning
Santa Monica, CA
Full-time
Onsite
Lead/Staff, Director/Executive
$86K/yr - $213K/yr
5+ years expUniversal Music Group is the world’s leading music company, committed to artistry, innovation, and entrepreneurship. They are seeking an experienced Director, Global Media Planning to support global media efforts, manage budgets, and coordinate campaigns across various digital platforms while focusing on artist success.
Audio Recording and ProductionMedia and EntertainmentMusicPublishing
Responsibilities
Partner with global marketing and paid media teams to coordinate international paid media efforts, including global campaign planning, reporting and analysis, and establishing shared best practices
Develop and delegate execution of global full-funnel campaigns across social, video and programmatic platforms
Identify and define target audiences per market, analyzing consumer behaviors, shopping habits, and media consumption patterns
Build and manage first-party and custom audiences for activation across DSPs
Manage global media budgets, tracking spend, pacing, and optimization opportunities
Research trends, innovations, and changes that impact media planning and buying
Lead test-and-learn initiatives including creative A/B testing, multivariate testing, and platform or format experimentation
Provide recommendations to improve landing pages, websites, and overall user experience to optimize paid conversions
Understand pixel implementation on websites for data collection and conversion tracking
Qualification
Required
Deep expertise across digital media channels, including paid search, social, programmatic, display, video, mobile as well as emerging media and new technology platforms
Experience leading full-funnel media strategy across multiple regions and stakeholders
Excel in a cross-functional environment, partnering closely with media buyers, analytics, and local marketing teams to deliver cohesive and effective media strategies
Thrive in a fast-paced, dynamic setting, managing multiple workstreams and communications simultaneously while maintaining strong organization and attention to detail
A natural storyteller, able to distill complex data into clear, actionable insights for both marketing and executive audiences
Partner with global marketing and paid media teams to coordinate international paid media efforts, including global campaign planning, reporting and analysis, and establishing shared best practices
Develop and delegate execution of global full-funnel campaigns across social, video and programmatic platforms
Identify and define target audiences per market, analyzing consumer behaviors, shopping habits, and media consumption patterns
Build and manage first-party and custom audiences for activation across DSPs
Manage global media budgets, tracking spend, pacing, and optimization opportunities
Research trends, innovations, and changes that impact media planning and buying
Lead test-and-learn initiatives including creative A/B testing, multivariate testing, and platform or format experimentation
Provide recommendations to improve landing pages, websites, and overall user experience to optimize paid conversions
Understand pixel implementation on websites for data collection and conversion tracking
Preferred
Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications preferred
5+ years media planning or buying experience - preferably within entertainment, e-commerce, or agency environments
Confidence in written and verbal communication skills in client-facing environment
Experience buying through Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs
Understanding of Google Shopping, Demand Gen, and PMAX campaigns, Facebook Commerce Manager, and Shopify
Proficiency in Keynote, Word, Excel and PowerPoint with ability to build compelling reports detailing campaign successes, ROI and learnings
Experience with DoubleClick, Google Analytics, Domo, Looker, Linkfire
Demonstrated ability to drive eCommerce revenue growth and lead generation through paid media
Passionate music fan
Benefits
Comprehensive medical, dental, vision, and FSA options, as well as:
100% coverage for out-patient mental health services
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
A lifetime fertility support allowance of $30,000 to plan participants
Student Loan Repayment Assistance and Tuition Reimbursement
100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Company
Universal Music Group
Universal Music Group is a music-based entertainment company that offers music recording, publishing, and merchandising services worldwide. It is a sub-organization of Leviy Publishing.
10001+ employees
H1B Sponsorship
Universal Music Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (24)
2023 (14)
2022 (22)
2021 (18)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$8.65BKey Investors
William AckmanTencent
2023-06-06Post Ipo Debt· $802.31M
2021-09-21IPO
2021-06-21Secondary Market· $4.17B
Leadership Team
Devraj Sanyal
Chairman & CEO, Universal Music Group, India & South Asia; SVP Strategy "AMEA"
Timothy Xu
Chairman and CEO
Recent News
Company data provided by crunchbase