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Dreem Health | Sunrise · 1 month ago

Field Marketing Enablement Manager

United States

Full-time

Remote

Mid, Senior Level

$100K/yr - $125K/yr

5+ years exp

Dreem Health, part of Sunrise Group, is focused on transforming sleep health through innovative technology and expert care. The Field Marketing Enablement Manager will serve as a strategic partner to the VP of Provider Partnerships, equipping the field team with the necessary resources, training, and analytics to drive patient referrals and market expansion.

Health CareHealth DiagnosticsMedical

Responsibilities

Design and lead the Territory Manager Onboarding Program for all new hires across various markets

Build and maintain a training library (relationship playbooks, referral scripts, objection handling guides, and territory management best practices)

Implement a structured 30-60-90-day ramp plan for all new Territory Managers with measurable learning milestones and performance checkpoints

Conduct quarterly workshops to upskill the team on referral growth strategies, relationship management, and CRM optimization

Partner with clinical and marketing teams to ensure consistent education on service lines, patient pathways, and messaging compliance (HIPAA, brand, etc.)

Create territory playbooks that define call cadence, event strategy, and community engagement expectations by market

Assist with the development of new marketing materials for the field team

Lead development of email campaigns to providers with assistance from the brand/performance team

Manage all territory data infrastructure in HubSpot, including provider segmentation, account mapping, and territory alignment

Build dashboards in Superset to visualize referral trends, conversion rates, and pipeline velocity

Identify high-impact providers, underperforming territories, and emerging referral opportunities

Generate weekly and monthly performance reports with insights for the VP of Provider Partnerships and regional leaders

Maintain clean, accurate data in HubSpot to ensure referral tracking and ROI reporting are precise and actionable

Support integration of customer mapping tools and external data sources into HubSpot to optimize route planning and outreach prioritization

Assist with Dreem Core our internal referral platform to adapt to the needs of the team

Assist with ongoing development and build out of Map My Customers for the field team to utilize for route optimization and call planning

Serve as the key operational partner to the VP of Provider Partnerships, translating strategic goals into field execution

Assist in preparing monthly business reviews, dashboards, and growth reports for leadership

Assist in hiring, onboarding, and performance evaluation for partnership team members

Manage special projects such as territory expansions, partnership integrations, and new service line launches

Act as the voice of the field in leadership meetings — surfacing insights, barriers, and success stories

Qualification

Healthcare provider partnershipsSales enablementCRM proficiencyData analyticsTraining skillsLeadership supportCommunicationOrganizational skills

Required

Bachelor's degree in Business, Marketing, Healthcare Administration, or related field

5+ years of experience in healthcare provider partnerships, sales enablement, or operations

3+ years in building or leading a field team

Proficiency in CRM usage for reporting, workflows, dashboards, sequences and Superset analytics (or similar BI platforms)

Strong analytical background able to translate data into strategy and action

Excellent communication, presentation, and training skills; comfortable facilitating workshops and leadership meetings

High degree of initiative, organization, and accountability in a fast-moving, multi-market environment

Exceptionally strong structure, operational rigor, and financial discipline; proven ability to build scalable processes, manage budgets, and allocate resources effectively

Requires occasional travel for field visits as needed to support team performance and market growth