FLORA · 2 months ago
Event Producer
New York City
Full-time
Onsite
Senior Level
5+ years expFLORA is seeking an Event Producer to design and execute a variety of events, from high-touch hosted experiences to industry conferences. This role requires a blend of creative production and operational excellence, focusing on creating engaging experiences that drive community growth and customer relationships.
Computer Software
Responsibilities
Design and produce FLORA events end-to-end—from concept and experience design to logistics, run-of-show, and on-site execution (e.g., Bacchanalia series, parties, dinners, workshops, hackathons, and other new event concepts)
Curate, invite, and engage the right audiences across our creative, brand, agency, and enterprise ICPs
Partner closely with Sales to structure follow-up workflows that convert event energy into enterprise conversations and opportunities
Own vendor management (venues, rentals, AV, F&B, performers, staff) and maintain a strong network of reliable partners
Ensure brand consistency and creative excellence across all FLORA experiences
Map the external event landscape—triaging inbound invitations, identifying high-potential conferences, festivals, summits, and industry gatherings
Define FLORA’s participation strategy (e.g. speaking, sponsoring, exhibiting, hosting side events, attending, etc.)
Lead outreach and negotiation with event organizers; secure speaking slots, sponsorships, booths, and activations
Coordinate internal teams for on-the-ground attendance—logistics, schedules, prep docs, materials, and roles
Build repeatable systems and SOPs that help FLORA teammates represent the company effectively, build relationships efficiently, and drive conversions
Track event performance and ROI—e.g. relationships formed, new customers, enterprise leads, etc
Collaborate with Brand to produce event assets, visual identity moments, and creative activations that bring the brand to life
Work with Sales to ensure events have clear goals, lead capture mechanisms, and strong post-event conversion workflows
Partner with Marketing to integrate events into broader campaigns, ICP targeting, and storytelling initiatives
Qualification
Required
5+ years of end-to-end event production experience—across both large-scale experiential activations and intimate, curated gatherings
Deep familiarity with the creative and cultural landscape in New York City—including new media art, art and design communities, and emerging creatives. You understand the ecosystems our events live in and can curate talent, collaborators, and audiences accordingly
Creative thinker with operational discipline. You can concept imaginative, brand-aligned experiences while managing budgets, vendors, and logistics
Exceptional event instincts and taste. You know how to integrate purpose, place, people, production, and programming into an immersive experience
Meticulous project manager. You run tight timelines, keep every detail accounted for, and always know what's on track, what needs attention, and how to get every workstream aligned
Personable and empathetic. You naturally understand how to attract, host, and build trust with creative professionals, event attendees, and the broader community
Passionate, purpose-led, and all-in. You enjoy working hard towards a mission you care about
Hustle and work ethic. You are known for going the extra mile(s). You roll up your sleeves and consider no task beneath you
Ownership mindset—proactively identifies opportunities, solves problems, and improves systems
Operates with a strong sense of urgency—every minute counts
High bar for excellence + low ego; cares for what's best for the company and team
Thrives in fast-moving, rapidly evolving startup environments
Company
FLORA
FLORA is an applied AI HCI company building creative tools.
2-10 employees
Funding
Current Stage
Early StageTotal Funding
$6.5M2025-05-29Seed· $6.5M
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