Growth Leads · 1 month ago
Head of Content - iGaming
United States
Full-time
Remote
Director/ExecutiveGrowth Leads is a leading affiliate and lead generation company working within the iGaming and finance verticals. They are seeking an experienced content leader to build and lead an in-house content team focused on elevating content quality and performance across their web assets.
Advertising
Responsibilities
Build In-House Content Team: Establish the vision, structure, and operational framework for a specialist content team that complements our existing production capabilities, with responsibility for hiring, team development, and creating scalable processes
Content Strategy & Excellence: Develop and implement content strategies that elevate quality, improve differentiation from competitors, and drive measurable performance improvements
Quality & Optimization: Create and enforce content standards, guidelines, and quality control processes to ensure all content meets our high standards for SEO performance and user value
Freshness & Updates: Build efficient workflows and processes to enable rapid content updates and ensure our assets maintain current, relevant information at scale
Stakeholder Management: Collaborate with SEO, product, and marketing teams to align content efforts with business objectives and ensure seamless coordination across teams
Qualification
Required
Proven Leadership: Experience building and managing content teams from scratch, with a track record of creating high-performing content operations and positive team culture
Content Expertise: Deep understanding of content strategy, SEO-optimized content production, and quality management at scale
iGaming Experience: Prior experience with sports betting and casino content, with a strong understanding of the iGaming industry and its content requirements
Process & Systems: Demonstrated ability to build efficient content workflows, implement quality control systems, and manage content calendars across multiple assets
Editorial Excellence: Impeccable English language skills with exceptional spelling, grammar, and editing capabilities
Analytical Mindset: Ability to analyze content performance data, conduct competitor analysis, and make informed strategic decisions
Affiliate Marketing Knowledge: Understanding of how content drives conversions in affiliate and lead generation business models
Preferred
Additional languages (German, Spanish, Portuguese) are advantageous
Benefits
Competitive compensation packages
Performance-based incentives
Private health care benefits
Company
Growth Leads
Growth Leads allows you to grow your customer base in a network.
Founded in 2020
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Joschka Kupich
Co-Founder
Company data provided by crunchbase