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Sunny Sky Products · 1 month ago

Regional Sales Manager - Distribution

Virginia, United States

Full-time

Hybrid

Senior Level

5+ years exp

Sunny Sky Products is seeking a Regional Sales Manager - Distribution to drive sales growth and expand brand presence by engaging with regional distributors and key foodservice customers. The role involves managing regional accounts, executing sales strategies, and fostering strong relationships to enhance product placement and sales performance.

Food and BeverageHospitalityManufacturing

Responsibilities

Call on regional and local distributor branches to strengthen partnerships and drive product placement

Conduct regular in-person visits, training, and business reviews with distributor sales reps and regional leadership

Execute corporate programs and promotions at the regional level to ensure alignment and success

Identify new operator opportunities through distributor collaboration and joint sales efforts

Partner with distributor reps on ride-alongs, product cuttings, and menu presentations to grow case volume

Develop and implement regional sales plans that deliver territory growth and meet or exceed sales targets

Track performance by account, product, and territory to identify trends and opportunities

Focus on new distribution gains, expanded product placements, and increased velocity across existing accounts

Manage trade spending and promotional budgets effectively to maximize ROI

Prospect and close new business within the region through networking, cold calls, and distributor collaboration

Maintain strong relationships with regional chain operators and key decision-makers

Present tailored solutions that align with customer needs and business objectives

Provide timely follow-up and customer support to ensure satisfaction and retention

Lead product presentations, demos, and training sessions for distributor sales teams

Support regional food shows, culinary events, and sales meetings to promote the brand

Stay informed on category trends and competitive activity to position the company strategically

Use Salesforce (or CRM) to manage sales activities, pipelines, and performance metrics

Provide regular territory reports, including wins, challenges, and key insights

Maintain accurate forecasting and territory planning

Work cross-functionally with corporate account managers, marketing, and customer service to support regional initiatives

Share market feedback to help guide national programs, pricing strategies, and new product development

Represent the company at regional and industry events to strengthen visibility and influence

Qualification

Foodservice sales experienceDistributor relationship managementSalesforce proficiencyPresentation skillsNegotiation skillsCommunication skillsBachelor’s degreeMarket activationCustomer development