EcoVadis · 1 month ago
Vice President, Digital & Growth Marketing
New York, NY, USA
Full-time
Hybrid
Director/Executive
$250K/yr - $280K/yr
15+ years expEcoVadis is a leading provider of business sustainability ratings, aiming to guide companies toward a sustainable world. The VP of Digital & Growth Marketing will drive global pipeline acceleration through strategic digital execution, collaboration with cross-functional teams, and data-driven insights to optimize revenue impact.
Information ServicesRisk ManagementSupply Chain ManagementSustainability
Responsibilities
Partner closely with Sales, Regional Marketing and Product Marketing to define ICP priorities, segment strategies, and revenue pathways
Build and execute the global growth marketing strategy aligned to commercial targets
Ensure global programs scale effectively while respecting regional nuance, competitive context, and language requirements
Translate business objectives into clear, measurable digital plans with defined KPIs, pacing, and accountability
Own the global channel strategy across paid search, paid social, display, retargeting, ABM platforms, SEO, SEM, and emerging AI-led channels
Lead a disciplined test and learn operating rhythm focused on conversion, targeting, personalisation, and yield improvement
Apply AI tools for content generation, audience modelling, insight extraction, predictive scoring, and creative optimisation
Diagnose and troubleshoot performance issues early using structured analytics and rapid corrective action to protect pipeline flow
Own the global website experience as a core revenue asset
Build and lead a conversion rate optimisation (CRO) program across landing pages, forms, and user journeys
Implement experimentation frameworks to lift engagement, MQL quality, and funnel yield
Drive consistency in web architecture, tagging, analytics, and performance standards across regions
Build forecasting models that link investment to pipeline and revenue outcomes
Own multi-touch attribution, CAC/ROAS analysis, and channel efficiency reporting
Ensure data accuracy, dashboard integrity, and shared visibility with Sales, Finance, and MarOps / RevOps
Translate complex data into simple, compelling narratives for senior stakeholders
Inform MarTech strategy by defining digital and growth requirements with MarOps / RevOps
Collaborate with MarOps / RevOps on tagging, tracking, automation, and analytics to support accurate execution and measurement
Specify data, performance, and experimentation needs while MarOps / RevOps owns platform delivery and governance
Work with MarOps / RevOps to ensure attribution, reporting, and revenue analytics remain aligned and accurate
Serve as the strategic stakeholder on how MarTech enables scale, insight, and channel performance
Build a structured experimentation model that runs frequently and scales across channels
Implement hypothesis-driven tests with clear metrics, forward-looking insights, and fast iteration cycles
Promote a culture that values curiosity, learning, and measurable improvement
Build, coach, and retain a global team of high-performing digital and performance marketers
Define roles, operating rhythms, cadences, and expectations that support scale and clarity
Create career pathways, feedback systems, and development plans that elevate capability and increase retention
Inspire a culture of accountability, collaboration, and shared ownership across all global teams
Qualification
Required
Proven experience leading global growth or digital teams with strong coaching and retention outcomes
Demonstrated ability to build strong alignment with Sales, Product Marketing, Regional Leadership, and MarOps / RevOps, translating commercial and product priorities into unified growth plans
Strong communication skills with the ability to influence cross-functional stakeholders and drive shared accountability
Proven global experience operating across multiple regions, with an ability to adapt strategy to cultural, marketing, and language differences
Expert-level understanding of performance marketing, funnel dynamics, attribution, forecasting, and analytics
Hands-on experience with MarTech stacks, data platforms, tracking frameworks, and experimentation models
Proven ability to use AI-driven tools for targeting, content generation, optimisation, and insight development
Skilled at converting complex data into simple, actionable business narratives
Ability to set strategic direction, define growth priorities, and translate them into operational plans
Experience balancing global scale with regional nuance
Strong financial and commercial acumen, including budget stewardship, CAC discipline, and payback modelling
15+ years in B2B SaaS growth or performance marketing
Bachelor's degree required, MBA a plus
Demonstrated ability to build repeatable growth engines that scale
Benefits
Support with all the necessary office and IT equipment
Flexible working hours
Wellness allowance for mental and physical wellbeing
Access to professional mental health support
Referral bonus policy
Learning and development
Sustainability events and community involvement
Peer recognition program
Employee-led resource groups
Great 401K matching program
Medical coverage benefits for you and your dependents including health, vision and dental
Monthly Allowance for electricity and Internet
Hybrid work organization (from the office or from home)
Company
EcoVadis
EcoVadis offers a collaborative platform that allows companies to assess their suppliers' environmental and social performance.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$735.79MKey Investors
CVC Capital PartnersPartech
2022-11-01Secondary Market
2022-06-14Series C· $500M
2020-01-09Series B· $200M
Leadership Team
Pierre Francois Thaler
Cofounder & Co-CEO
Sean Barr
Regional Vice President of Sales - Americas
Recent News
Business Wire
2026-01-07
2025-12-17
Company data provided by crunchbase