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Darkroom · 1 month ago

Associate Director, Paid Social

New York

Full-time

Hybrid

Lead/Staff, Director/Executive

5+ years exp

Darkroom is building the future of advertising and is seeking an Associate Director, Paid Social to join their Performance Marketing team. This role involves leading high-growth consumer brands in optimizing their paid social programs and executing Meta campaigns while collaborating closely with clients and internal teams.

AdvertisingBrand MarketingConsultingDigital MarketingMarketingWeb DesignWeb Development

Responsibilities

Build, launch, and optimize Meta campaigns inside Ads Manager

Execute full-funnel paid social programs: prospecting, mid-funnel, retention, remarketing

Set up creative tests, audience tests, bid strategies, structure iterations

Troubleshoot performance issues directly within the platform

Own pacing, budget, attribution, and performance troubleshooting end-to-end

Architect Meta-first acquisition strategies across multiple brand portfolios

Scale paid social budgets from early-stage to $500K–$1M+ per month

Develop funnel structures, testing roadmaps, and measurement frameworks

Identify opportunities to increase AOV, MER, LTV, and new customer revenue

Lead client calls, QBRs, weekly updates, and executive presentations

Connect performance insights to business outcomes

Own client satisfaction and retention across your portfolio

Partner with Data & Finance to align spend to business goals

Track CAC, contribution margin, cohort data, and profitability levers

Read pro forma marketing projections and interpret data to clients

Partner closely with Director’s of Growth Strategy on full-funnel media efforts

Partner closely with Creative Strategy to brief and evaluate ads

Partner closely with paid search team

Be a paid social leader on the team and an example for others

Ensure cross-channel consistency and coordinated go-to-market execution

Stay ahead of Meta algorithm changes, creative evolution, attribution shifts

Bring proactive hypotheses, angles, and creative ideas to clients weekly

Contribute to building the most sophisticated paid social team in performance marketing

Qualification

Meta Ads ManagerPaid social strategyData analysisDTC economicsCreative testingClient managementPerformance optimizationCross-functional collaboration

Required

5+ years managing and scaling Meta campaigns

Deep in-platform experience — you have personally deployed hundreds of ads

Fluent in campaign structures, bidding, pacing, pixel/event setup, and optimization

Experienced scaling accounts from <$50K to $500K–$1M+/month

Strong understanding of DTC economics (AOV, CVR, MER, CAC, margin, cohorts)

Able to build and communicate clear testing frameworks and growth roadmaps

Confident presenting performance insights to executives

Capable of managing founder/CMO relationships with clarity and calm

Thrives working with Creative, Data, Retention, and Social Commerce teams

Strong at influencing without authority and coordinating pods

Hungry, curious, ambitious

Wants to grow into a future Head of Paid Social or Managing Director

Thrives in fast-paced, high-accountability environments

This role is based in New York, NY and requires occasional in-person collaboration with clients and Darkroom leadership

Benefits

Work-Life Balance: We recognize that time away from work is essential for growth and well-being. Our generous paid time off policy ensures you have the time you need to maintain a healthy work-life balance and perform at your best.

Health & Wellness: Company-sponsored medical, dental, and vision benefits with, so you can stay as healthy as can be.

Generous Quarterly Bonuses: Your productivity directly translates to your compensation. We offer a competitive quarterly bonus structure that is both substantial and customized to your role, ensuring your hard work is consistently and generously rewarded.

Finances, growth, and retirement: After one year with Darkroom, we deliver a robust 401k program with company match, equity incentives, and a profit-sharing opportunity so we can help you save as the company grows.

Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration.

Parental Leave: flexible parental leave benefits to support new parents during this important transition, ensuring time to bond with their families while maintaining work-life balance.