Workyard · 1 month ago
Senior Marketing Manager (Community & Content)
San Francisco Office
Full-time
Hybrid
Senior Level
6+ years expWorkyard is a growing SaaS startup developing an industry changing workforce management platform for the trades. We are hiring an ambitious Senior Marketing Manager (Community & Content) to build an industry community around the Workyard solution and develop campaigns to drive leads for company growth.
B2BConstructionSoftware
Responsibilities
You will create content that construction professionals use, enjoy, and share
You will bring customer stories to life through YouTube videos, webinars, case study shoots and more
Your charter is to make Workyard’s voice stand out across social and every channel we own
This is a creator role with room to explore and experiment
You will be hands-on with production and close to our customers in the construction industry
Your goals are to build: A growing, engaged customer and industry community, High-quality content that feels useful and authentic, Heightened customer advocacy resulting in increased referrals, reviews, stories, Content that supports acquisition and boosts awareness, Improved customer education and increased product adoption
Create Content People Care About
Own all non-written content formats: video, webinars, case studies, podcasts, social media, and ad creative
Host or co-host webinars, interviews, and customer stories
Turn raw ideas and customer insights into clear, useful, repeatable content
Produce and edit most content yourself, especially early on
Build a Community
Bring Workyard users together through content, events, and shared experiences
Highlight real people and real stories from the field
Encourage referrals, testimonials, and user-generated content
Help customers learn, grow, and get more value from Workyard
Drive Growth
Repurpose content into clips, ads, lead magnets, and social posts that bring new prospects into the funnel
Work with the marketing team to distribute content across paid and organic channels
Capture on-site footage and stories that showcase Workyard in the real world
Run Events
Plan and host engaging webinars and virtual sessions
Travel as needed to record on-site content or attend industry events
Collaborate Across Teams
Partner with Customer Success to surface stories and find advocates
Work with Product and Marketing teams to align content with product and GTM needs
Shape future resource needs as the content function expands
Qualification
Required
6+ years of marketing experience with strong exposure to B2B SaaS
Engaging on-camera presence, confident as a host and speaking on panels
Strong grasp of what makes content engaging for customers and prospects
Hands-on skills in video production and editing
Clear communication skills and a natural sense of narrative
Ability to create momentum, build community, and keep people coming back
Roll-up-the sleeves, entrepreneurial mindset
Highly organized and detail oriented
Based in the U.S.; Bay Area highly preferred
Company
Workyard
Workyard provides leading workforce management software to construction, home services, and property maintenance companies of all sizes.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$10.76M2020-01-08Series Unknown· $6.92M
2017-12-28Series Unknown· $2.8M
2016-07-06Seed· $1M
Leadership Team
Nicolas De Bonis
CEO & Co-founder
Recent News
2024-01-21
US Black Engineer
2024-01-21
Company data provided by crunchbase