Swagelok Denver · 2 months ago
Business Development and Marketing Manager
Denver Metropolitan Area
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $130K/yr
5+ years expSwagelok Denver is an authorized sales and service center for Swagelok® products and solutions, committed to providing excellent service since 1964. The Business Development and Marketing Manager will drive growth and revenue through lead generation, market research, and managing marketing strategies while collaborating closely with the sales team.
Industrial Automation
Responsibilities
Identify various sources for lead development and create/execute marketing strategies to generate high quality Marketing Qualified Leads (MQL’s)
MQL’s will be obtained through a variety of inbound (website, landing pages, blogs, etc.) and outbound (email campaigns, webinars, etc.) sources that will be developed and managed by this role
Develop the criteria to evaluate leads and determine when/if they become MQL’s through an appropriate evaluation process
Develop and execute an annual marketing plan that aligns with the business objectives and the strategic growth plans
Conduct market research to understand customer needs, competitor landscape, and industry trends to help develop marketing strategies and messaging. This includes meeting with key customers to help develop more engaging messages
Through research, uncover and qualify new companies, construction projects, leads, and industries to support sales growth
Analyze current sales to identify gaps in our portfolio with customers and to share that information with sales management
Maintain customer planned maintenance or outage calendar to align sales and marketing activities to proactively support our customers during those times
Design, create, write, and manage engaging marketing content across various channels, (campaigns, presentations, customer-facing content, website updates, social media channels, digital advertising, participation in industry conferences and events, webinars, etc.) and leveraging other resources, as necessary
Function as Swagelok Brand Ambassador ensuring the consistency in the messaging, branding, content, and “look-and-feel” of all internal and external communications and marketing materials in accordance with the Swagelok Brand Guidelines
This position will work closely with the sales team to ensure alignment between business development efforts, marketing strategies and sales efforts
Develop metrics to analyze the effectiveness versus desired outcomes of all marketing efforts and report on those results. This includes campaign metrics, website traffic, lead generation, etc. and develop future strategies to optimize
Coordinate and create annual summary reports for key customers
Support and help coordinate any customer engagement events
Qualification
Required
Bachelor's degree in marketing, business, or related field required
5-10 years of Business Development experience – industrial / manufacturing and B2B sales preferred
Ability to work in a fast-paced environment, with multiple and changing project/priorities while maintaining strong focus on execution and results
Ability to influence
High level of verbal communication – able to communicate with all levels of an organization
Results driven – adept at owning and driving to completion
Must be comfortable working with Microsoft Office Suites, CRM, and Adobe Creative Suite
Proactive / self-motivated with the ability to manage time and work independently
Preferred
MBA a plus
Some mechanical aptitude or industry knowledge preferred
Benefits
Paid holidays including week off between Christmas and New Years
Generous Personal Paid Time Off (PTO)
Access to Health Insurance immediately upon hire
Health Savings Account (HSA) options
Dental and Vision plans
401k option with up to 4% employer match component fully vested on hire
Employer paid short- and long-term disability insurance
Employer paid life insurance
Company
Swagelok Denver
Swagelok Denver is SQS certified, with a commitment to seeking and incorporating customer and associate feedback to continuously improve our performance.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase