Gray Media · 1 month ago
DIGITAL NEWS CONTENT PRODUCER - WMTV
Madison, WI
Full-time
Hybrid
Entry Level
1+ years expGray Media is a multimedia company based in Atlanta, Georgia, known for owning top-rated local television stations. WMTV is seeking a nightside digital content producer to engage and expand digital audiences across various platforms, focusing on timely and compelling news delivery.
BroadcastingCommunitiesDigital MediaJournalismLifestyleMedia and EntertainmentNewsPublishingSportsVideo
Responsibilities
Acts with urgency and immediacy to write and post copy daily on all digital platforms, including wmtv15news.com, as new information is learned. We wish to be first and best with the story
Identify live-streaming opportunities and get live and user-generated content to our News Now Desk in newscasts and to our Digital News Desk, which we use to stream live content to services like Roku and FireTV
The ideal candidate won't be afraid to be the on-air talent for 15+ on the digital desk when there's breaking news or a press conference. This person would also need to be comfortable appearing in reels for social media, conveying important, relevant information
Coach reporters in daily social media responsibilities and digital platforms. Assist in making digital add-ons, for example, interactive graphics, photo galleries, extended interviews, etc., for on-air stories
Consistently execute SEO strategies
Clip videos to attach to our web articles or for standalone social posts
Ensure story selection and placement on wmtv15news.com fit newsroom standards for vision and growth
Craft compelling push alerts and posts for our social media pages. You will reach and engage viewers on all social media platforms, including Facebook, Instagram, TikTok, and YouTube
Understand our DMA, key target audiences, and where they live
Track and review digital metrics to grow audiences and engagement. Must monitor our staff and our competitors on social media
Qualification
Required
Must have a desire to win
a positive attitude
the ability to reflect on your work and apply feedback
Strong research skills
ability to employ critical thinking skills to dig and go 'beyond the press release' and confirm incoming news tips via email or social media
Strong time management skills
Must be able to work quickly while maintaining accuracy in your work
Must have the ability to multitask and maintain composure, especially while under deadline pressure and during breaking news
A strong candidate will have an established and responsible presence on digital platforms, including social media
Working knowledge of CMS and Digital platforms, including ARC, Social News Desk, Canva, and Taboola
Photoshop experience is a plus
Understanding of and adherence to AP Style
Strong communication skills (written and verbal)
Flexibility to work different hours and shifts (for example, to cover a coworker's time off or to assist in breaking news and specialized coverage)
Preferred
We prefer a college degree in journalism or a related field
at least one or more year of newsroom or digital producing experience
Company
Gray Media
Gray Media is a broadcast company that owns and operates television stations in 31 markets across the country.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.4B2025-12-08Post Ipo Debt· $250M
2025-07-08Post Ipo Debt· $900M
2024-05-23Post Ipo Debt· $1.25B
Leadership Team
Alan Gould
Vice President of Investor Relations
James Finch
VP Of News Services
Recent News
GlobeNewswire
2026-01-07
2025-12-24
Houston Chronicle
2025-12-19
Company data provided by crunchbase