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automotiveMastermind Inc. · 2 days ago

Marketing Content Creator

New York, NY

Full-time

Hybrid

Entry, Mid Level

$53K/yr - $109K/yr

2+ years exp

automotiveMastermind is a leading provider of predictive analytics and marketing automation solutions for the automotive industry. They are seeking a dynamic and creative Marketing Content Creator to write social media, website, and other thought leadership content, focusing on driving brand awareness and conversion through strategic content use.

AutomotiveCRMMarketingSoftware

Growth Opportunities

No H1B

Responsibilities

Web Content Production

Produce thought leadership and brand storytelling tailored to automotive dealer audiences. Collaborate with Product Marketing & Customer Communications to understand what drives our business and develop content that supports client acquisition, retention, and engagement

Under the guidance of the Director of Marketing Communications, manage an editorial calendar that engages across all stages of the marketing funnel, with a focus on driving organic traffic and converting visitors into leads

Manage the blog lifecycle, from ideation, keyword research, and outlining to hands-on writing, editing, and publishing

Conduct in-depth keyword research and competitive analysis to identify high-potential topics related to automotive SaaS and AI tools

Support the execution of the company’s social media communications strategy, ensuring consistency in brand voice, tone, and messaging across all platforms (LinkedIn, Facebook, Instagram, YouTube, etc.). This includes ownership of our LinkedIn newsletter, Masterminded

Partner with the Marketing Operations team to track content and search performance, using data and analytics to provide actionable insights and support continuous improvement of strategies

Stay current on evolving trends in digital communications, emerging platforms, and changes in audience behavior; provide recommendations to ensure our approach remains innovative and compliant

Be a steward of best practices in messaging, grammar, writing, and style

Qualification

Content writingSEO best practicesSocial media managementAnalytic thinkingProject managementGraphic design understandingStorytelling skillsAttention to detailInterpersonal skillsAdaptability

Required

2+ years of hands-on experience writing content & social media for a brand or organization, ideally with both marketing and communications objectives. Come with a proven portfolio of content that drives measurable business results (traffic, leads, revenue)

Strong background and understanding of SEO & GEO best practices, digital trends, and metrics that impact visibility and performance

Excellent writing, editing, and storytelling skills with a strong understanding of audience engagement and platform nuance

Strategic thinker with experience developing and executing content strategies for internal and external audiences

Comfortable using AI tools to support content development processes

High attention to detail, quality, and accuracy—especially in time-critical situations

Highly organized, with strong planning and project management skills

Preferred

Previous experience in automotive or SaaS technology strongly preferred. Experience in an automotive dealership is desirable

Ability to navigate ambiguity and manage multiple assignments

Excellent interpersonal skills; ability to listen to and influence internal and external stakeholders

Adaptability to changing priorities and a commitment to staying current with industry trends

Basic understanding of graphic design & video content creation tools (e.g., Adobe Creative Suite)

Benefits

Health & Wellness: Health care coverage designed for the mind and body.

Flexible Downtime: Generous time off helps keep you energized for your time on.

Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.

Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.

Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.

Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

Company

automotiveMastermind Inc.

Founded in 2012, automotiveMastermind®, part of S&P Global Mobility, is the automotive industry's trusted data and technology provider, driving value through actionable intelligence and personalized experiences.

Founded in 2012

New York, New York, USA

201-500 employees