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Walmart Canada · 1 month ago

(USA) Senior Manager, Marketing Planning And Strategy- Soccer Experiential

Hoboken, NJ

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

Walmart Inc. is seeking a Senior Manager of Experiential Marketing to lead the strategy, planning, and execution for Walmart Soccer, a new brand platform. The role involves developing innovative consumer experiences, collaborating with cross-functional teams, and optimizing program performance.

DeliveryRetailShopping

Responsibilities

Lead day-to-day strategy and execution for all Walmart Soccer experiential initiatives; serve as a key liaison with internal teams, including Brand Partnerships team that leads the Soccer platform as well as external agency partners

Develop data- and insight-driven experiential strategies and integrated marketing plans that connect across channels and business units

Build strong cross-functional relationships, aligning stakeholders to priorities and clearly communicating objectives, needs, and results

Monitor and optimize program performance, identifying opportunities to refine or scale tactics to achieve marketing and business goals

Serve as a thought leader on the Experiential team, contributing to overarching strategy and ensuring alignment across Walmart Marketing

Lead, mentor, and develop a team of marketers, fostering a culture of innovation, collaboration, and continuous improvement

Drive innovation, identifying white-space opportunities and new approaches that elevate Walmart Soccer and the broader Experiential portfolio

Qualification

Experiential marketingSports marketingCross-functional collaborationData-driven strategiesTeam leadershipEntrepreneurial mindsetCommunicationAttention to detailNegotiation skillsCreative thinking

Required

Bachelor's degree in Business, Marketing, Communications, or related field

8+ years of experience in marketing or related discipline & 5 years in experiential marketing

3 years of supervisory experience or experience leading complex cross-functional initiatives

Outstanding written and verbal communication skills, including deck and brief development

An entrepreneurial mindset-comfort with ambiguity and a bias for action. Grit is one of your greatest qualities

A strong track record of creating innovative, differentiated experiential activations that deliver customer value and brand impact

Familiarity with the sports marketing landscape and the nuances of sports partnerships

A highly creative approach-you think big and imagine what's never been done before

Exceptional collaboration skills-working with and energizing cross-functional partners is second nature

Excellent communication skills, including the ability to write compelling briefs and strategic narratives, and present complex ideas to senior leaders with clarity and confidence

Meticulous attention to detail

Experience negotiating and executing sponsorship and partnership agreements

Preferred

Passion for or experience with soccer

Benefits

Health benefits include medical, vision and dental coverage.

Financial benefits include 401(k), stock purchase and company-paid life insurance.

Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.