Applied Systems · 1 month ago
Salesforce Marketing Cloud Developer
Baltimore, MD
Full-time
Onsite
Mid, Senior Level
$90K/yr - $115K/yr
3+ years expApplied Technology Services is looking for a Salesforce Marketing Cloud Developer to support the growth of the Salesforce Marketing Cloud solution. The role involves gathering requirements, configuring and customizing the SFMC application, and developing email communications while collaborating with the CRM team.
InsuranceSoftware
Responsibilities
Partner with Product Owner to review business requirements to design and develop solutions to meet communication objectives
Design, build, test and send emails in SFMC
Understanding of nurture program functionality, capabilities and build upon request
Segment and analyze SFDC and other prospect databases to target campaigns and provide targeting recommendations
Application of tracking on all marketing automation tactics
Reporting on marketing automation programs to highlight opportunities for enhancement to improve metrics & KPIs
Perform testing of emails, campaigns, pages, and data as needed and on time
Assist with SFMC data hygiene and system maintenance
Prepare and import lists into SFMC
Assist with marketing automation-specific troubleshooting requests as submitted
Provide recommendations on customer journey and communication best practices
Build and maintain marketing automation campaigns that nurtures prospects through email and form template creation, landing page development, list segmentation, scoring
Develop reporting and dashboards to communicate campaign and marketing effectiveness
Interpret and translate metrics into insightful analysis to drive change and campaign performance
Provide support for Salesforce and Marketing Cloud data integrations
Work with mulesoft integrations with LMS – D2L and SIS – PeopleSoftCampus Solution, AWS –RedShift
Document solution and architecture decisions
Assist in monthly feature releases
Qualification
Required
Bachelor's Degree in related field or equivalent work experience
Ability to operate in a complex, rapidly changing environment while adhering to tight schedules and budgets
Out of the box thinking for solutions and ideas in the email channel
Must have good understanding of the methodologies for email campaign management including, but not limited to, campaign set up, coding, importing data, validating, optimization, segmentation, testing, deployment, tracking, reporting, and monitoring
Must have extensively used Journey Builder to design and automate responsive multi-channel campaigns
Extensive understanding of email marketing best practices, inbox deliverability and CAN-SPAM laws
Understanding of CRM concepts and email communications best practices
Must have knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability
Strong problem-solving skills
Act independently on routine assignments or projects
Able to communicate professionally, both oral and written
Plan, organize and multi-task to complete assignments in an efficient manner
Ability to work in cross-functional teams with a solution-focused mindset and positive attitude. Must be a team player
Strong interpersonal skills and a demonstrated track record of enabling repeatable processes, driving advancement in quality, and collaborating within a matrixed organization in a responsive and productive manner
Excellent communication skills
A minimum of 3 years/preferably 5 years of experience in Salesforce Marketing Cloud/ExactTarget with a proven track record of consistently exceeding performance goals
Experience creating automated or drip marketing campaigns that include email marketing required
Experience designing, developing, executing, and maintaining email marketing campaigns with an emphasis on Email Studio, Journey Builder, Data Extension, Automation studio, Trigger sends, Content Builder, Contact Builder
Experience with developing email templates and dynamic content using HTML and AMP Script
Experience creating responsive emails
Experience in supporting end-users, requirements gathering and documentation
Experience with list segmentation and working with large data sets
Experience in performing email QA testing to validate email rendering and deliverability across different devices and applications, using tools such as Litmus and Return path
Must have created User-Initiated and Triggered Automations like Data Extract, Filter, Import and Transfer File, Refresh Group, Query, Wait Activity and Send Email using Automation Studio
Experience working on optimizing campaigns through A/B testing and multivariate testing
Experience in developing scalable front-end user interfaces using HTML, CSS, JavaScript, JQuery and Angular JS
Worked extensively on Landing Pages and Microsites
Worked on email reporting and tracking, recommended improvements, enhancements, and testing strategies for future programs
Google analytics experience required
Preferred
Basic knowledge of SQL queries API concepts a plus
Knowledge of Adobe Creative Suite a plus
Experience with Data Extensions and SQL Queries a plus
Salesforce Certified Marketing Cloud Consultant
Salesforce Certified Marketing Cloud Email Specialist
Benefits
Competitive compensation
Health benefits including Medical, Dental and Vision
Vacation and Personal Days
401K
Employee Assistance Plan
Continuous education and learning opportunities.
Company
Applied Systems
Applied Systems is a digital insurance agency that provides software for agency management systems.
1001-5000 employees
H1B Sponsorship
Applied Systems has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2023 (3)
2022 (5)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
CapitalGStone Point Capital
2018-10-16Series Unknown
2017-09-11Private Equity
2013-11-26Acquired
Leadership Team
Taylor Rhodes
CEO
Recent News
Life Insurance International
2026-01-11
2025-12-17
Company data provided by crunchbase