TiDB, powered by PingCAP · 1 month ago
Global Digital Programs Manager
United States
Full-time
Remote
Mid, Senior Level
5+ years expPingCAP is a global player in the database market, seeking a Global Digital Programs Manager to enhance their marketing efforts. The role focuses on executing global digital campaigns, coordinating with various marketing teams, and optimizing performance across different platforms.
Cloud Data ServicesDatabaseOpen SourceSoftware
Responsibilities
Partner with Social Media Marketing Manager to scale organic social media globally
Strategize / Drive platform/channel mix by region (LinkedIn, Twitter/X, YouTube, Reddit, etc.)
Help localize messaging frameworks and identify regionally relevant content angles
Track and optimize organic social performance by region; identify opportunities for growth
Coordinate campaign asset production across teams (paid, social, content, field) to ensure readiness for launch
Manage localization and regional customization of messaging, CTAs, and creative for ads and digital campaigns, especially in non-English speaking countries
Collaborate with regional marketing to align campaign execution with local sales priorities
Own the development and execution of global email nurture programs across the funnel (MQL to SQL)
Collaborate with Content, Growth, and Product Marketing to integrate messaging into nurture tracks
Optimize nurture flows through testing, segmentation, and performance analysis
Lead planning and execution of global webinars in partnership with content, product, and field teams
Coordinate webinar promotion plans with Social and Paid owners
Manage webinar reporting and post-event nurture coordination
Partner with Social Media Manager and Performance Marketing Manager to improve campaign launch workflows
Recommend improvements to content, format, and execution based on performance trends
Partner with marketing ops to ensure data integrity and reporting accuracy
Develop repeatable templates, QA checklists, UTM standards, and asset libraries to support scalable campaign execution
Qualification
Required
5-7 years of experience in social media strategy & execution, digital marketing, demand generation, and/or campaign operations
Global experience working across teams and time zones, ideally with a localization track record in the tech sector and/or infrastructure products
Strong project management skills with experience running email nurtures, webinars, or multi-channel campaigns
Familiarity with HubSpot (or equivalent), social media platforms, webinar platforms, and paid media coordination
Strong communicator and collaborator with attention to detail and campaign process
Preferred
Experience supporting international/regional marketing campaigns (NA, EMEA, and APAC)
Working knowledge of paid media creative workflows or localization processes
Exposure to ABM, PLG, or product-led nurture campaigns
Benefits
Health insurance
Flexible vacation time
Paid holidays
Parental leave
Company
TiDB, powered by PingCAP
Founded in 2015, TiDB was born from the vision of three talented software engineers who set out to build a database system that would be more scalable and reliable than MySQL, while retaining its rich ecosystem of tools and frameworks.
501-1000 employees
H1B Sponsorship
TiDB, powered by PingCAP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (4)
2023 (2)
2022 (8)
2021 (3)
Funding
Current Stage
Late StageTotal Funding
$641.6MKey Investors
China Growth CapitalYunqi Partners
2021-05-01Series D· $300M
2020-11-17Series D· $270M
2018-09-11Series C· $50M
Leadership Team
Dylan Cui
Co-founder
Edward Huang
Co-Founder | CTO
Recent News
PingCAP (US), Inc.
2025-11-19
PingCAP (US), Inc.
2025-10-09
2025-09-19
Company data provided by crunchbase