Global Digital Programs Manager jobs in United States
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TiDB, powered by PingCAP · 1 month ago

Global Digital Programs Manager

positionUnited States
timeFull-time
remoteRemote
seniorityMid, Senior Level
money$113K/yr - $140K/yr
date5+ years exp

TiDB, powered by PingCAP, is a major disruptor in the global database market, offering an open-source, cloud-native SQL database. The Global Digital Programs Manager will lead the execution of digital campaigns, coordinate cross-regional efforts, and support global teams with content and assets to enhance campaign strategy.

Cloud Data ServicesDatabaseOpen SourceSoftware
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H1B Sponsor Likelynote

Responsibilities

Global Social Strategy & Optimization
Partner with Social Media Marketing Manager to scale organic social media globally
Strategize / Drive platform/channel mix by region (LinkedIn, Twitter/X, YouTube, Reddit, etc.)
Help localize messaging frameworks and identify regionally relevant content angles
Track and optimize organic social performance by region; identify opportunities for growth
Global Campaign Execution & Coordination
Coordinate campaign asset production across teams (paid, social, content, field) to ensure readiness for launch
Manage localization and regional customization of messaging, CTAs, and creative for ads and digital campaigns, especially in non-English speaking countries
Collaborate with regional marketing to align campaign execution with local sales priorities
Email Nurtures & Programmatic Campaigns
Own the development and execution of global email nurture programs across the funnel (MQL to SQL)
Collaborate with Content, Growth, and Product Marketing to integrate messaging into nurture tracks
Optimize nurture flows through testing, segmentation, and performance analysis
Webinars & Virtual Programs
Lead planning and execution of global webinars in partnership with content, product, and field teams
Coordinate webinar promotion plans with Social and Paid owners
Manage webinar reporting and post-event nurture coordination
Campaign Reporting & Optimization
Partner with Social Media Manager and Performance Marketing Manager to improve campaign launch workflows
Recommend improvements to content, format, and execution based on performance trends
Partner with marketing ops to ensure data integrity and reporting accuracy
Develop repeatable templates, QA checklists, UTM standards, and asset libraries to support scalable campaign execution

Qualification

Digital marketingSocial media strategyProject managementHubSpotEmail nurture programsCollaborationAttention to detail

Required

5-7 years of experience in social media strategy & execution, digital marketing, demand generation, and/or campaign operations
Global experience working across teams and time zones, ideally with a localization track record in the tech sector and/or infrastructure products
Strong project management skills with experience running email nurtures, webinars, or multi-channel campaigns
Familiarity with HubSpot (or equivalent), social media platforms, webinar platforms, and paid media coordination
Strong communicator and collaborator with attention to detail and campaign process

Preferred

Experience supporting international/regional marketing campaigns (NA, EMEA, and APAC)
Working knowledge of paid media creative workflows or localization processes
Exposure to ABM, PLG, or product-led nurture campaigns

Benefits

Health insurance
Flexible vacation time
Paid holidays
Parental leave

Company

TiDB, powered by PingCAP

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Founded in 2015, TiDB was born from the vision of three talented software engineers who set out to build a database system that would be more scalable and reliable than MySQL, while retaining its rich ecosystem of tools and frameworks.
dateFounded in 2015
location
Sunnyvale, California, USA
people-size501-1000 employees
web-link
https://pingcap.com

H1B Sponsorship

TiDB, powered by PingCAP has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (4)
2023 (2)
2022 (8)
2021 (3)

Funding

Current Stage
Late Stage
Total Funding
$641.6M
Key Investors
China Growth CapitalYunqi Partners
2021-05-01Series D· $300M
2020-11-17Series D· $270M
2018-09-11Series C· $50M

Leadership Team

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Dylan Cui
Co-founder
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Edward Huang
Co-Founder | CTO
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Recent News

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PingCAP Ranked Number 125 Fastest-Growing Company in North America on the 2025 Deloitte Technology Fast 500™
2025-11-19
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PingCAP Launches TiDB X and New AI Capabilities at SCaiLE Summit 2025
2025-10-09
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At TiDB SCaiLE 2025, Global Data Leaders Share Growth Strategies for the AI Era
2025-09-19
Company data provided by crunchbase