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AstraZeneca · 1 day ago

Insights & Forecasting Director Global/US CVRM

Wilmington, DE

Full-time

Hybrid

Director/Executive

$182K/yr - $272K/yr

8+ years exp

AstraZeneca is a global biopharmaceutical company focused on delivering life-saving medicines. The Global/US Director of Insights and Forecasting will lead the transformation of insights into strategic actions for the Forxiga® and dapagliflozin portfolio, ensuring the generation of actionable insights and robust forecasting through collaboration with various teams.

BiopharmaBiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine

Comp. & Benefits

Responsibilities

Ensure that interpretation of core market research is generating, actionable, differentiating insights

Specific projects will include positioning, HCP and patient segmentations, unbranded and branded lexicon and message testing, creative concept testing, target patient identification, and demand studies

Lead all primary research in accordance with internal AstraZeneca compliance policies

Summarize and present findings across multiple communication platforms; be able to “tell the story” to senior collaborators

Champion the use of local customer insight in strategic and resourcing decisions across the business

Collect, assess and deliver global and regional brand performance metrics

Partner with the Brand Team and Commercial Excellence team to develop and track KPIs aligned to strategic drivers

Construct Global long-term patient-based and US short-term TRx / NBRx forecast models that harness credible and ambitious data inputs synthesized from a variety of primary and secondary sources, are benchmarked against internal and external analogs, and coordinated with Global and key markets

Summarize and confidently present forecasts, including approach, methodology and assumptions, through various communication channels and be able to “tell the story” to senior commercial and clinical stakeholders

Ensure objectivity and robustness in the forecast by identifying the right data sources

Apply industry-leading modeling approaches and conduct sensitivity analyses on key variables. This assists in managing opportunities and risks while promoting the integration of regional client insights

Partner with Brand Analytics as well as with data scientists elsewhere in the business to employ real world data for insights generation to understand physician and patient behavior better and drive strategic implementation within the brand

Accountable for the guidance and alignment of the asset/brand forecast and related assumptions, collaborating closely with the Forecasting leader

Lead commercial assessment activities (including qual/quant treatment pattern and product profile test research, claims analysis, and patient research) for business cases for LCM investment decisions

Instill a culture of continuous improvement, testing, and deployment of new capabilities for the business

Qualification

BioPharmaceuticals experienceMarket researchForecasting capabilitiesAdvanced analyticsPharma industry analyticsBusiness acumenCritical thinkingInterpersonal skillsWritten communicationVerbal communication

Required

8+ years analytical experience in the BioPharmaceuticals industry

Bachelor's degree or equivalent experience in Business, Commercial, or Scientific related field of study

Experience in conducting qualitative and quantitative market research across different stakeholder groups (e.g., HCPs, patients, and payers)

Experience in building, deploying, and embedding forecasting capabilities into an organization

Strong understanding of primary market research, advanced analytics, and competitive intelligence. Primary market research experience preferred

Multiple-year Pharma experience, preferably in Global or ex-US, making recommendations on major drivers of product success, and advising on drug development candidate process and Health Care environment

Experience applying a range of analytics involving standard data in the Pharmaceutical Industry e.g. IQVIA (MIDAS, DDD NPA, Monthly Xponent), claims data (Truven, Marketscan), epidemiological data, etc

Strong business acumen, critical thinking and understanding of sales and marketing business practices

Ability to influence laterally and vertically

Ability to lead multiple tasks/assignments to demanding deadlines

Strong interpersonal and collaboration skills as well as teamwork abilities

Comfortable working in a matrix environment

Strong written and verbal communication

Occasional travel may be required

Preferred

An advanced degree or equivalent experience is preferred (Master's, MBA or PhD)

Experience in application of advanced methods and statistical procedures on large and disparate datasets

Proficiency in manipulating and extracting insights from large longitudinal data sources, such as claims, EMR and other patient level data sets

Benefits

Short-term incentive bonus opportunity

Equity-based long-term incentive program (salaried roles)

Retirement contribution (hourly roles)

Commission payment eligibility (sales roles)

Qualified retirement program [401(k) plan]

Paid vacation and holidays

Paid leaves

Health benefits including medical, prescription drug, dental, and vision coverage

Company

AstraZeneca

Glassdoor4.1

AstraZeneca is a pharmaceutical company that discovers, develops, manufactures, and markets prescription medicines. It is a sub-organization of Investor.

Founded in 1999

Cambridge, Cambridgeshire, GBR

10001+ employees