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Tiger Analytics · 2 months ago

Manager/Senior Manager - Campaign Management (Pharma & Life sciences)

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

Tiger Analytics is an advanced analytics consulting firm that partners with Fortune 100 companies to generate business value from data. The role involves managing client relationships, designing omnichannel campaign strategies, and leading a cross-functional team to optimize campaign performance in the Pharma and Life Sciences sector.

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Responsibilities

Client & Stakeholder Management

Serve as the primary consulting partner for client marketing teams

Translate client business goals into actionable campaign strategies and roadmaps

Build trusted relationships with senior marketing and analytics stakeholders

Campaign Strategy & Execution

Design and oversee omnichannel campaign programs (email, push, SMS, paid media, loyalty)

Partner with internal marketing ops teams to ensure timely and accurate campaign delivery

Use insights to guide audience segmentation, offer strategies, and personalization logic

Analytics & Performance Optimization

Define campaign KPIs and success metrics; monitor campaign performance

Partner with analytics teams to provide actionable insights and recommendations

Lead post-campaign reviews, ROI analysis, and continuous improvement plan

Team Leadership & Collaboration

Manage a cross-functional team of campaign analysts, data engineers, and marketing ops specialists

Ensure operational excellence, quality control, and adherence to client SLAs

Mentor junior consultants on campaign design, client communication, and analytical storytelling

Tools & Technology

Work closely with MarTech platforms (Salesforce Marketing Cloud, Adobe Campaign, Braze, etc.)

Collaborate with data teams on campaign automation, audience data flows, and measurement frameworks

Contribute to capability building and thought leadership in marketing operations consulting

Qualification

Marketing analyticsCRM campaign managementMarTech toolsCustomer segmentationStakeholder managementCommunicationPresentation skills

Required

8-12 years of experience in marketing analytics, CRM campaign management, or digital consulting

Proven success in leading multi-channel campaign operations and client consulting engagements

Strong understanding of customer segmentation, targeting, personalization, and A/B testing

Hands-on familiarity with MarTech tools (e.g., Salesforce, Adobe, Braze, or similar)

Excellent communication, stakeholder management, and presentation skills

Experience in managing global or enterprise clients (Healthcare and Lifesciences preferred)

Benefits

Significant career development opportunities exist as the company grows.

The position offers a unique opportunity to be part of a small, fast-growing, challenging, and entrepreneurial environment, with a high degree of individual responsibility.