Hook + Ladder Digital · 2 months ago
Local SEO Specialist
United States
Full-time
Remote
Mid, Senior Level
4+ years expHook + Ladder Digital is seeking a Local SEO Specialist who will drive visibility and growth for multi-location clients. The role involves defining SEO strategies, executing optimizations, and collaborating with cross-functional teams to enhance local search performance.
AdvertisingAnimationBrand MarketingSocial Media MarketingWeb Design
Responsibilities
Define and lead SEO strategies aligned with business goals, turning them into actionable implementation plans for local SEO environments and the website
Execute ongoing local SEO and on-page optimizations, from creating optimized location pages in GMB to managing business listings and citations
Continuously analyze SEO and Local performance, using AI insights to refine strategies and report on KPIs
Work closely with cross-functional teams to align strategies, co-create initiatives, and identify growth opportunities that support client and business goals
Stay ahead of SEO trends and best practices, building relationships that boost brand visibility
Qualification
Required
4+ years of hands-on Local SEO & strategic website projects experience
Full professional proficiency in English (written and verbal)
Successfully optimized Google Business Profiles and managed local listings/citations to boost visibility in local search and map packs
Fluent with Local SEO & Analytics tools like GMB, Brightlocal, Google Search Console, Google Analytics, Ahrefs, Ubersuggest, and Moz
Driven local keyword research, content strategies, and have to improve rankings
Proven track record of executing local citations, link-building, digital PR, and local authority campaigns that increased organic traffic and local pack performance
Results-driven: track performance, extract insights from data, and continuously optimize strategies
Strong communicator and collaborator, working seamlessly with content, business, and performance teams
Curious, adaptable, AI-savvy, and always bringing innovative ideas that drive improvement
Preferred
Familiar with Agile and Scrum methodologies
Understanding of HTML structure
Already experimenting with various AI tools for SEO
Experience with Chatmeter
Experience working with brands in the hospitality/multi-location restaurant industries
Fluent with WordPress (and Elementor), Screaming Frog, and Semrush
Experience with local schema markup (LocalBusiness, FAQ, Speakable, etc.)
Familiar with reporting in Looker Studio
Bachelor's degree in Marketing, Communications, or a related field
Benefits
Profit-sharing program — When you win, we win!
Flexible PTO (yep, really).
100% Remote – Work from anywhere.
Tons of Autonomy – We trust you to own your work.
Company
Hook + Ladder Digital
We help high growth brands win market share by surrounding their in-house marketing leader with a fractional marketing team of experts, so they have an A-team to rely on without the headache of hiring, training, and people management.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Tonny Lam
CEO & Co-Founder
Caleb Clark
Chief Partnership Officer & Co-Founder
Company data provided by crunchbase