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Jostens · 1 day ago

Email Development Manager

Minneapolis, MN

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $1,100K/yr

6+ years exp

Jostens is a leader in the student commemoration market, serving local communities for over 125 years. As the Email Development Manager, you will lead the execution and evolution of marketing automation and email experiences, collaborating across teams to enhance customer engagement through advanced email strategies.

Consumer GoodsManufacturingRetail

Responsibilities

Lead the development and deployment of email campaigns and automation. Manage Salesforce Marketing Cloud forms and maintain Automated, Journey, and Matrix email programs using HTML, AmpScript, and CSS

Own daily planning and execution of marketing emails. Build and test templates, automate workflows, and ensure timely delivery

Act as a strategic partner and technical expert. Consult internal teams on email development best practices, compliance, and technical implementation

Test, troubleshoot, and optimize email performance. Resolve errors, identify issues quickly, and ensure high deliverability and business continuity

Champion consistency and user experience. Ensure responsive design across browsers and devices for B2C and B2B campaigns

Research and recommend digital innovations. Continuously identify technologies to improve engagement, automation, and performance

Serve as subject matter expert in Salesforce Marketing Cloud. Stay current on platform releases, share knowledge with teams, and manage documentation

Document and standardize development processes. Create reusable code bases, amp script logic, and automation procedures

Participate in cross-functional project teams. Lead marketing automation strategy and support short- and long-term initiatives

Support campaign optimization and risk mitigation. Analyze performance trends, identify potential issues, and implement improvements

Qualification

Salesforce Marketing CloudHTMLCSSJavaScriptEmail Marketing StrategyDigital AnalyticsProject ManagementCollaboration SkillsWritten CommunicationVerbal Communication

Required

BA/BS in marketing, business, computer science, or a related field

6+ years of experience in email or front-end development

5+ years of experience in digital, direct marketing, or email strategy

Solid understanding of best practices in email design and coding for responsive and mobile-optimized email designs

Knowledge of front-end, email, web development, and design work utilizing one or more of the following technologies: Adobe Creative Suite, HTML, CSS, XML, SQL, JavaScript, AmpScript

Email marketer with a blend of strategic, execution, and creative skills who can apply best practices and HTML code expertise to drive online growth

Energetic, self-starter with ability to collaborate and drive results

Strong understanding of digital experiences, digital best practices, development, marketing automation, and digital analytics/reporting

Ability to identify advanced and innovative techniques for growth

Familiar with journeys, automation studio, personalization logic, and data integrations

Passion and ability to iterate quickly on learnings, insights, and strategy development and turn those into actionable email marketing campaigns and plans

Must be flexible and adaptable; comfortable managing rapidly changing directions and priorities

Proven prioritization, analytical and project management skills and ability to manage multiple competing tasks simultaneously

Ability to develop strong partnerships internally and externally with vendors/partners

Excellent written and verbal communication skills

Comfortable engaging with both technical and non-technical partners

Preferred

Experience with Google Analytics and Salesforce Marketing Cloud and web development/web services experience

Benefits

We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.

We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.

We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week.

We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company paid holidays, and family paid leave.

We care about your development. We support tuition reimbursement after 6 months of service.