Advision Development · 1 month ago
SEO Innovation Content Specialist (Sports & iGaming Focus)
United States
Full-time
Remote
Mid, Senior Level
4+ years expAdvision Development is a growing company in the sports technology sector focused on enhancing its core infrastructure. They are seeking an SEO Innovation Content Specialist to drive organic growth through strategic SEO practices and high-quality content execution within the sports betting and iGaming domains.
DevOpsDigital MarketingInformation TechnologySoftwareWeb Design
Responsibilities
Conduct keyword research and competitive analysis to identify ranking gaps and high-intent search opportunities
Develop and execute innovative SEO content strategies for sports betting and online casino verticals
Write, edit, and optimize content for clarity, search intent, and accuracy
Build and manage content briefs, templates, and editorial guidelines that support SEO goals
Collaborate with internal writers and freelance contributors to ensure content quality and consistency
Oversee the publishing process and maintain SEO optimized practices across pages (meta tags, headers, internal linking)
Monitor and report on keyword rankings, organic traffic performance, and user engagement
Stay up to date with Google algorithm updates, E-E-A-T practices, and affiliate SEO trends
Qualification
Required
4+ years of experience in SEO with a strong understanding of both on-page and off-page principles
Strong editorial and content marketing skills — must be comfortable writing and editing long-form articles
Experience managing freelancers or content teams, and creating clear briefs/templates for outsourced work
Proficiency with key SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog
Comfortable working in WordPress or similar CMS environments
Understanding of link-building strategy and how content supports backlink acquisition
Preferred
Prior experience working in sports media, sports betting, or iGaming affiliate SEO is strongly preferred
Bonus: Familiarity with AI tools like ChatGPT for ideation, keyword expansion, and workflow efficiency
Bonus: Knowledge and experience with online casino-related content
Company
Advision Development
Advision Development is a software and digital marketing company.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase