Tekmetric · 2 months ago
Senior ABM Manager
United States
Full-time
Remote
Senior Level
5+ years expTekmetric is a cloud-based platform helping auto repair shops run smarter and grow faster. The Senior ABM Manager will build and scale an ABM function to enhance brand awareness and customer acquisition through a tiered ABM strategy, collaborating with sales and demand generation teams to execute campaigns effectively.
AutomotiveSaaSSoftware
Responsibilities
Develop and implement a scalable ABM strategy that aligns with company growth objectives and supports our upmarket expansion
Partner closely with sales leadership, demand generation, and revenue operations to ensure alignment on target accounts, messaging, and shared goals
Build a tiered ABM framework that differentiates 1:1, 1:few, and 1:many account programs, driving engagement and pipeline contribution at scale
Plan, launch, and optimize multi-channel ABM campaigns across digital, email, events, direct mail, and personalized content experiences to influence buying committees within target accounts
Develop and manage account insights, leveraging firmographic, technographic, and intent data to inform segmentation, personalization, and outreach strategies
Create and operationalize ABM playbooks, processes, and best practices to ensure consistency, scalability, and repeatable success across regions and sales teams
Measure and report on ABM program performance using key metrics such as account engagement, influenced pipeline, opportunity creation, and closed-won revenue
Foster a culture of experimentation—testing new channels, tactics, and technologies to continuously improve ABM effectiveness and efficiency
Coordinate the planning, execution, and follow-up activities for webinars, including speaker coordination, technical setup, social media promotion, and post-event analysis
Coordinate the planning and execution of tradeshow activations, collaborating closely with the events team to maximize event impact and drive demand generation initiatives
Collaborate with Product Marketing to develop account-relevant value propositions, messaging frameworks, and content tailored to key personas within target accounts
Partner with Revenue Operations to refine account scoring, attribution, and reporting to ensure accurate visibility into ABM performance and ROI
Serve as a strategic advisor to sales teams, providing insights, tools, and enablement to accelerate deal velocity and expand relationships within key accounts
Utilize data insights to optimize campaigns, improve ROI, and make data-driven decisions. Report on campaign performance to stakeholders regularly
Qualification
Required
5-8 years of marketing experience with a focus on ABM or Enterprise marketing
Proven experience designing and executing ABM programs that drive measurable revenue growth
Deep understanding of the demand waterfall and conversion optimization strategies
Data-driven mindset with the ability to translate insights into actionable strategies and programs
Strong sense of accountability and ownership, with the ability to manage programs and communicate results effectively
Strong cross-functional team/project management, interpersonal, and influencing skills
Experience using HubSpot for campaign management
Experience in creating brand messaging to align with assets and campaigns
Ability to thrive in a fast-paced environment and balance strategic thinking with hands-on execution
Benefits
Enjoy the flexibility of remote work
Generous Paid Time Off, because we know you do your best work when you're well-rested.
Support for every stage of life—with paid maternity, parental bonding, and medical leave for you or your loved ones.
Comprehensive health benefits, including Medical, Dental, Vision, and Prescription coverage. For employee only, we offer plans that cover 100% of premiums and we cover 50% of costs for families.
Prioritizing your mental health: get free, confidential counseling through our partnership with BetterHelp.
401(k) Retirement Savings Plan with 100% employer match on contributions up to 6% - so your future self will thank you.
Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA) to make your money go further.
Life and Accidental Death & Dismemberment (AD&D) Insurance for added peace of mind.
Wellness on your terms: get up to $60/month toward fitness, mental health, or almost anything that helps you feel your best.
After one year of employment, enjoy a $300 home office setup bonus to help make your space work for you.
Keep growing with support for continuing education - we’re invested in your development.
Company
Tekmetric
Digital vehicle inspections, repair orders, inventory, job progress, customer communication, & much more.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$1.64MKey Investors
Susquehanna Growth Equity
2022-03-16Private Equity
2018-08-28Series Unknown· $1.14M
2016-01-01Seed· $0.5M
Leadership Team
Taylor Fuqua
CTO
Aaron Szafran
Partner Manager
Recent News
2025-11-13
2025-11-10
Company data provided by crunchbase