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Citi · 1 month ago

Citi/AAdvantage Digital Acquisitions Marketing Manager, Vice President

Irving Texas United States

Full-time

Hybrid

Mid, Senior Level

$115K/yr - $172K/yr

6+ years exp

Citi is a leading global bank, and they are seeking a Digital Acquisitions Marketing Manager to manage American Airlines digital marketing acquisition channels for the Citi AAdvantage Portfolio. The role involves leading campaign management, strategy, and execution of digital acquisitions marketing campaigns while maintaining strong relationships with partners and internal teams to achieve business objectives.

BankingFinanceFinancial Services

H1B Sponsor Likely

Responsibilities

Partners with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues. Assesses for impacts and potential need for additional testing to ensure overall channel integrity

Collaborate with business partners to execute campaigns/initiatives that drive acquisitions growth and greater customer engagement

Make decisions and recommendations based on analytics

Identify and manage issues to resolution

Manage channel level account and expense forecasting, reporting and analysis

Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution

Manage internal legal and creative reviews and approvals for marketing campaigns

Evaluate program performance to drive future strategies, optimize existing channel performance and identify opportunities for improved efficiency, effectiveness and customer experience

Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency

Qualification

Digital marketingAnalytical skillsProject managementExcel proficiencyPowerPoint proficiencyVendor managementCommunication skillsProblem-solving skillsOrganizational skillsCreative problem solving

Required

6-10 years of experience in Marketing and retail bank/financial services industry experience

Requires attention to detail, advanced project management skills, good communication and problem-solving skills

Demonstrated organizational skills and ability to manage multiple tasks/projects at once

Creative problem solving and sense of ownership

Solid communication, presentation and project management skills

Ability to work well under tight deadlines in a fast-paced and team-oriented environment

Strong proficiency with Excel and PowerPoint with an aptitude to quickly learn new systems, platforms and software

Analytical skills required to report business results to management team

Experience in managing partner relationships and/or external vendors

Travel may be required up to 10%

Preferred

Master's degree preferred

Benefits

Medical, dental & vision coverage

401(k)

Life, accident, and disability insurance

Wellness programs

Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Company

Citi

Glassdoor3.8

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.

Founded in 1812

San Antonio, Texas, USA

10001+ employees

https://www.citi.com

H1B Sponsorship

Citi has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1386)

2024 (849)

2023 (1375)

2022 (1117)

2021 (876)

2020 (901)