Epic Games · 1 month ago
Director, Marketing
BLANK,BLANK,Multiple Locations
Full-time
Onsite
Director/Executive
$215K/yr - $315K/yrEpic Games is a leading gaming company known for its innovative approach in creating award-winning games and engine technology. The Director of Marketing will lead the global growth marketing strategy for Unreal Engine, focusing on user acquisition, engagement, and retention through data-driven insights and innovative campaigns.
Developer PlatformGamingMetaverseSoftwareVideo Games
Responsibilities
Lead our global growth marketing strategy to accelerate acquisition, engagement, and retention for Unreal Engine and our broader suite of creator tools
Lead and develop a high-performing team responsible for driving key metrics across the player journey, including paid media, paid social, programmatic display, and CRM marketing
Champion a data-driven approach, leveraging analytics to optimize campaigns at scale
Establish comprehensive reporting frameworks and KPIs to measure performance and inform strategy across all lifecycle stages
Collaborate closely with product, industry marketing, and creative teams to create seamless, engaging experiences aligned with the lifecycle strategy
Manage the web sales funnel, including attribution tracking, landing page performance, and conversion optimization
Run account-based marketing (ABM) programs in partnership with sales, driving pipeline for strategic targets
Own SEO strategy and execution, improving organic visibility and non-paid inbound traffic
Manage marketing automation: Build and optimize welcome series, drip campaigns, and lifecycle journeys to maximize engagement and conversion
Oversee significant paid media budgets and allocate resources to maximize ROI and impact across the entire user lifecycle
Identify innovative opportunities, channels, and technologies to enhance developer acquisition, engagement, and long-term retention
Qualification
Required
Proven leadership experience in lifecycle marketing, growth marketing, or performance marketing within the gaming or digital product space
Deep expertise in paid media, paid social, SEO, and account-based marketing
Extensive experience developing and executing engagement and retention strategies
Exceptional analytical skills, comfortable using complex data to segment audiences, measure performance, and optimize lifecycle campaigns
Experience leading and developing marketing teams responsible for acquisition, engagement, and analytics functions
Familiarity with marketing technology platforms, analytics tools, and potentially data science applications in lifecycle management
Excellent cross-functional collaboration and communication skills, with the ability to influence stakeholders at the most senior levels of the company
Demonstrated ability to manage large budgets effectively and deliver measurable results
A passion for gaming and familiarity with game development
Benefits
Epic’s generous benefit plans
Discretionary incentive programs
Company
Epic Games
Epic Games is an interactive entertainment company that develops games and offers its game engine technology to other developers.
Founded in 1991
1001-5000 employees
H1B Sponsorship
Epic Games has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (60)
2024 (35)
2023 (50)
2022 (24)
2021 (24)
2020 (10)
Funding
Current Stage
Late StageTotal Funding
$7.86BKey Investors
The Walt Disney CompanySonyDisney Accelerator
2024-06-10Series Unknown
2024-02-20Secondary Market
2024-02-07Corporate Round· $1.5B
Leadership Team
Randy Gelber
Chief Financial Officer
Tera Randall
Vice President, Communications and Policy
Recent News
2026-01-08
Polygon.com
2026-01-07
Company data provided by crunchbase