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Komline · 2 hours ago

Product Marketing Manager

Washington, DC

Full-time

Onsite

Senior Level

$85K/yr - $100K/yr

5+ years exp

Komline is a pioneering leader in advanced separation technologies with a global reputation for engineering excellence. The Product Marketing Manager will be responsible for storytelling, campaign concepts, content creation, and social media management to effectively communicate the value of Komline's equipment and solutions to target markets.

Manufacturing

Hiring Manager

John Reynolds, ECRE

Responsibilities

Develop comprehensive marketing strategies for specific product lines and industry verticals

Create compelling messaging and positioning that resonates with target audiences

Craft end-to-end storytelling that effectively communicates our value proposition

Design and execute marketing campaigns from concept to implementation

Produce high-quality content including case studies, white papers, blog posts, and social media content

Collaborate with sales teams to develop effective sales enablement materials

Manage social media presence and content calendar

Track campaign performance and provide insights for continuous improvement

Stay current on industry trends and competitive landscape

Write high-quality collateral including flyers, brochures, advertisements, technical literature, and digital assets that communicate our engineering solutions effectively

Conceptualize, film, design, and produce high-quality digital video content showcasing Komline's products, capabilities, and customer success stories

Develop and execute integrated marketing campaigns across print and digital channels to support business development goals

Manage the budget for all integrated campaigns, ensuring cost-effective allocation of resources and strong return on investment

Coordinate with sales, engineering, and product teams to ensure marketing materials accurately represent technical capabilities and customer benefits

Qualification

Multi-channel campaign developmentContent creationProject managementSalesforceGoogle AnalyticsAdobe AnimateDesign toolsCommunicationCollaborative mindset

Required

Bachelor's degree in Marketing, Communications, or related field (or equivalent practical experience)

5+ years of marketing experience in a business-to-business environment

Strong understanding of multi-channel campaign development, e.g., email, print, social and digital advertising

Portfolio of interactive campaigns, e.g., theme, design, content, and ROI

Excellent project management skills with ability to manage multiple priorities and deadlines

Strong communication, collaborative mindset, and collaboration skills to work effectively with cross-functional teams

Preferred

Experience with Salesforce, HubSpot, Google/Bing/LinkedIn Ads, Google Analytics, Blender, Adobe Animate, DaVinci Resolve

Experience with industrial equipment or related industries

Experience working in an organization with multiple operating units

Familiarity with design tools

Company

Komline

Komline is a global leader in advanced Separation Technologies, delivering innovative equipment that keeps industries running and communities thriving.

Founded in 1946

Peapack, New Jersey, USA

501-1000 employees