Senior Growth Marketing Manager- Awareness Paid Media jobs in United States
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Midi Health · 1 month ago

Senior Growth Marketing Manager- Awareness Paid Media

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level

Midihealth is a rapidly growing startup focused on healthcare solutions, and they are seeking a Senior Growth Marketing Manager to lead their upper funnel paid media strategy. This role involves managing paid media channels, optimizing growth, and collaborating with cross-functional teams to enhance marketing effectiveness.

Health CareMedicalTherapeuticsWomen's
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Responsibilities

Manage Midi’s upper funnel paid media channels (TV/CTV, D/OOH, Display, OLV, Endemic Partnerships), driving efficient growth in new patients, prescriptions, and product sales
Lead vendor inbound/outbound RFP processes, identifying the best partners and opportunities to support our marketing growth engine
Own budgeting, reporting, and forecasting for owned channels, demonstrating the link from upper funnel reach to down-funnel performance
Partner with creative teams on performance analysis and creative iteration
Explore emerging opportunities within owned channels and lead expansion into new ad platforms and formats
Work closely with cross-functional teams in marketing, operations, creative, and analytics to drive cohesive scale
Serve as a thought leader and actively contribute to Marketing team processes, culture, practices, and systems
Drive automation in campaign management through AI-powered tools

Qualification

Paid media strategyDSP campaign implementationHealthcare complianceBudget managementMarketing analyticsAI tools proficiencyTeam mentoringContinuous learning

Required

Hands-on experience and advanced knowledge in implementing campaigns through at least one major DSP (DV360, The Trade Desk, Amazon DSP, StackAdapt, etc.)
Experience managing end-to-end direct buys & endemic partnerships
Demonstrated capability of developing awareness media plans
Experience managing large paid media budgets of $10M+ annually
Experience in building campaigns for healthcare brands, deep understanding of healthcare compliance in advertising
Proficient understanding of marketing reporting and analytics, and attribution models, especially as it relates to demonstrating the impact of awareness campaigns
Thirst for continuous learning: stays up to date on platform innovations and industry trends

Preferred

Comfortability in leveraging AI platform/creative management tools
Startup and/or eCommerce experience within the healthcare industry
Experience working with incrementality testing and Media Mix Models (MMM)
Management experience & passion for mentoring junior team members

Benefits

Competitive base salary
Equity
Benefits

Company

Midi Health

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Midi Health provides virtual care for women in midlife, offering clinician support for menopause, hormonal health, and related conditions.
dateFounded in 2021
location
Los Angeles, California, USA
people-size51-200 employees
web-link
https://www.joinmidi.com

Funding

Current Stage
Growth Stage
Total Funding
$152M
Key Investors
Advance Venture PartnersEmerson CollectiveGoogle Ventures
2025-10-02Series C· $50M
2024-04-24Series B· $63M
2023-09-27Series A· $25M

Leadership Team

J
Jill Herzig
Chief Brand Officer, Brand Steward
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Joanna Strober
Founder
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Recent News

Morningstar.com
'Women deserve an apology': For menopause, hormone therapy is now considered safe - just in time for aging millennials
2026-01-08
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Teal Health Assembles Trailblazers Midi Health, Maven Clinic, Wisp, Kindbody, Evvy, The Flex Company, and More in a Unified Effort to Eliminate Cervical Cancer in Our Lifetime
2026-01-07
GlobeNewswire
FemTech Market Projected to Reach US$ 266.99 Billion by 2035, Supported by Expanding Menopause-Focused Solutions Says Astute Analytica
2026-01-07
Company data provided by crunchbase