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Working Families Party · 1 month ago

Chief Brand Officer

United States

Full-time

Remote

Director/Executive

$140K/yr - $210K/yr

15+ years exp

The Working Families Party is a progressive political organization focused on advocating for the multiracial working class. They are seeking a Chief Brand Officer to build the brand and visibility of the organization, manage departmental directors, and develop strategies to engage and mobilize working people.

AssociationCommunitiesFood and BeveragePoliticsWellness

No H1B

Responsibilities

Develop testable hypotheses and measurable goals to grow the reach of our brands and build the processes, systems and workflows to achieve those goals

Manage the Department Directors, including Communications, Arts and Culture and overseeing relevant data and technology initiatives to cohere and achieve a unified vision

Provide strategic leadership to the CTO in order to assess the tech stack and data systems needed to measure and achieve brand growth goals

Maximize the public appearances and build the public profile of the WFP/WF Power National Director Maurice Mitchell and other WFP leaders, including elected officials and union leaders, community activists

Participate actively in WFP senior staff leadership, including setting cross divisional objectives and goals, as well as managing the budget and overall organizational stewardship. Work in close partnership with other Division Directors to ensure organizational coherence, refinement and optimization

In coordination with the Development team, develop a strategy and funding model to sustain the program through activities including traditional fundraising and innovative resourcing. Activities may include drafting proposals, identifying and meeting with prospective donors, and participating in pitches and briefings as well as working with the other organizational leaders to propose recommendations about how to resource core infrastructural work that may be challenging to fundraise for independently

Serve as an advisor and sometimes representative for the National Director

Qualification

Brand growth leadershipContent production experienceMarketing expertiseData analysis skillsTechnology proficiencyManagerial experienceCommitment to social justiceExceptional communicationResults-oriented

Required

15 or more years of relevant professional experience, which may include content production, marketing or market research, narrative strategy or other related disciplines

A track record of success leading measurable brand growth in some capacity

Experience with, or at least comfort with technology for purposes of tracking, assessment, automation and optimization of workflows

Significant managerial and leadership experience, including management of teams and management of staff leading work that you are not expert in

Exceptional written and verbal communications skills

Excellent analytical skills, including data and metrics, and sound judgment

Must be a results-oriented self-starter with a high level of initiative

Commitment to the values and vision of the Working Families Party and Working Families Power, to social, racial and economic justice and to building independent political power