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Epstein Becker & Green, P.C. · 2 weeks ago

Digital Engagement Manager

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

$151K/yr - $178K/yr

10+ years exp

Epstein Becker Green is a law firm that focuses on workforce management, health care, and life sciences. The Digital Engagement Manager will drive the firm's digital marketing strategy, collaborating with practice leaders to increase visibility and engagement while supporting strategic growth priorities through impactful digital campaigns.

Law Practice

Responsibilities

Develop and implement a comprehensive digital marketing strategy across website, social media, email, and other channels to raise awareness of the firm's strategic objectives and differentiate EBG's value proposition

Oversee all digital platforms to ensure content remains current, accurate, and aligned with strategic priorities and audience needs

Lead implementation of EBG's digital footprint evolution in collaboration with Marketing Communications, Operations, and external digital marketing contributors

Manage messaging, timing, and relevance of initiatives across practices, sectors, geographies, and business functions to ensure strategic consistency and optimal timing

Use market trends, competitor analysis, and campaign performance to provide strategic recommendations that position the firm competitively and support revenue growth

Partner with key stakeholders to translate client development and profile-raising goals into multi-channel campaigns and digital content experiences

Build and manage tailored strategies for each social platform to increase visibility and strengthen positioning of the firm and its attorneys; monitor results and adjust tactics accordingly

Establish KPIs and reporting processes with key stakeholders to evaluate strategy, measure digital marketing success, and guide ongoing improvements

Partner with Marketing colleagues to monitor digital engagement, SEO/GEO metrics, and conversion data, making adjustments to improve performance

Explore dashboard and reporting framework options for guiding future strategy

Oversee user experience and conversion optimization efforts across website, social media, and email in partnership with Marketing Communications, Operations, and external contributors

Provide strategic oversight of brand presence across digital and print platforms to maintain a cohesive and professional identity

Work with Marketing Communications, Operations, and external contributors to deliver strong design execution, effective use of templates, and consistency across marketing channels

Serve as an advisor to attorneys and internal teams on applying brand standards and maintaining a polished digital presence

Act as campaign lead, aligning marketing tactics with business and brand objectives

Partner with content development and business development colleagues to design and execute integrated campaigns that include articles, digital thought leadership, videos, podcasts, and social content

Develop holistic content strategies that emphasize storytelling, expand reach, and maximize engagement across channels

Identify opportunities to repurpose high-performing content and refresh existing assets to align with current priorities

Manage and mentor Marketing colleagues focused on implementing EBG's digital marketing strategy

Manage outside vendors and consultants supporting digital initiatives; provide regular progress updates to Marketing department leadership

Keep the broader Marketing department updated on industry best practices, tools, and emerging trends in digital marketing; liaise with attorneys on the same

Stay current on new technologies and innovations; remain involved with industry networks and resources; make actionable recommendations to improve the firm's marketing capabilities

Serve as a resource to colleagues and attorneys, presenting best practices in digital engagement across the firm

Qualification

Digital marketing strategyIntegrated marketingContent strategySEO principlesBrand managementData-driven campaignsProject managementTeam managementRelationship buildingWriting skillsCreative thinking

Required

Bachelor's degree in marketing, communications, or related field

10+ years of experience in integrated marketing, brand management, or professional services marketing—ideally within a global B2B or legal/consulting environment

3+ years of experience managing teams

Prior experience and deep understanding of digital marketing engagement strategy within the legal industry

Proven track record managing multi-channel marketing campaigns with measurable business impact, including brand, digital, content, and recruitment marketing

Experience managing global brand initiatives and governance in a matrixed organization

Experience working with creative agencies, designers, and marketing teams to execute high-quality brand assets and campaigns

Sophisticated knowledge of web and interactive technologies

Strong understanding of integrated marketing, digital branding, and content strategy to drive brand impact

Experience applying SEO and branding principles to all types of content

Exceptional project management and organizational skills

Ability to drive high-impact digital marketing strategies, manage campaigns, and develop creative and innovative ideas based on engagement trends and target audience data

Skilled at building and nurturing relationships with digital marketing sector contacts and internal stakeholders/senior executives

Proactive and creative approach to crafting and running innovative digital marketing campaigns that engage and resonate with target audiences

Excellent writing skills with ability to create clear and compelling marketing content that captures attention and conveys key messages effectively

Prolonged periods of sitting at a desk and working on a computer