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Critical Start · 1 day ago

Business Development Representative, East

Washington, DC

Full-time

Onsite

Entry, Mid Level

$70K/yr - $80K/yr

2+ years exp

Critical Start is a cybersecurity company focused on redefining security measures. The Business Development Representative will play a key role in generating new business opportunities through outbound prospecting and collaboration with various teams to enhance sales efforts.

Cyber SecurityInformation ServicesInformation TechnologyNetwork Security

Growth Opportunities

Responsibilities

Execute high-quality outbound sequences using email, calls, social, and event-based outreach to generate meetings and sales-qualified opportunities

Own 100% of follow-up for all inbound and event leads with speed and precision, meeting SLA expectations

Run a mix of account penetration cadences and meeting-request cadences aligned to quarterly goals

Personalize outreach using AI-generated insights, summaries, talk tracks, and message variations tailored to persona, industry, and buyer triggers

Partner with Demand Generation Associates to co-build and execute outreach around events, webinars, campaigns, and competitive takeout plays

Work with Account Executives to identify target accounts, build outbound territory plans, and review weekly account engagement

Share prospect and market insights with Marketing to influence campaign direction and strengthen messaging

Support partner-led events and co-marketing programs (Microsoft, Stratascale, VARs) by driving registrations, attendance, and post-event conversions

Use AI for account research, persona summaries, objection handling, call preparation, and drafting first-pass email versions

Leverage automation and workflow tools to streamline repetitive tasks, maintain consistent follow-up, and optimize productivity

Maintain and refine AI-assisted cadences, templates, and snippets in Groove or Clari to continuously improve performance

Document best practices, conversion patterns, and outreach learnings for ongoing optimization

Log all outbound and inbound activities accurately in Salesforce to ensure clean lead, contact, and account hygiene

Analyze engagement and intent data (opens, clicks, replies, scores) to improve targeting, sequencing, and prioritization

Provide weekly updates on meeting creation, outbound volume, pipeline influence, and opportunity progression

Qualification

Outbound prospectingAI tools proficiencySalesforceB2B intent toolsData analysisCommunicationOrganizational skillsCollaborative mindset

Required

2+ years of experience in BDR, SDR, inside sales, demand gen, or related lead-gen roles

Proven success building outbound workflows and generating qualified meetings

Experience using AI tools for content generation, research, sequencing, and workflow efficiency

Strong ability to stay organized, self-direct, and independently prioritize daily execution

Proficiency with Salesforce, 6sense, Groove/Clari, LinkedIn Sales Navigator, and B2B intent tools

Excellent communication skills—clear, concise writing and strong verbal presence

High attention to detail, with the ability to analyze data and adjust strategy based on performance

A genuine appetite to learn MDR, security operations, competitive landscapes, and buyer pain points

Collaborative mindset and willingness to coach and be coached

Preferred

Bachelor's degree in business, sales, marketing, or related field preferred

Experience in cybersecurity or SaaS desired

Experience operating in partner-led sales environments (Microsoft, VARs, MSSPs, etc.) a strong plus

Benefits

Comprehensive health benefits with generous employer contributions for medical, dental, and vision

Unlimited PTO (Paid Time Off) policy

Paid Parental and Military Leave

Dental and Vision Plan

Employer-provided Life Insurance, Long-Term Disability, and Short-Term Disability coverage

401(k) Plan with Matching Program

Mines Employee Assistance Program

Monthly Wellness Initiatives

Optional Pet Benefits Discount Plan

Company

Critical Start

Critical Start is a network security consulting company focused on helping customers improve security capability. It is a sub-organization of Critical Start.

Founded in 2012

Plano, Texas, USA

201-500 employees