Vanta · 1 week ago
Marketing Manager, Paid Media
United States
Full-time
Remote
Mid LevelVanta is a company focused on helping businesses earn and prove trust through continuous security monitoring. The Brand Marketing Manager, Paid Media will be responsible for executing and optimizing global top-of-funnel media campaigns to drive brand visibility and pipeline generation.
Artificial Intelligence (AI)ComplianceCyber SecurityInternetSoftware
Responsibilities
Execute and Optimize Top of Funnel Campaigns: Manage and scale paid media efforts across top-of-funnel channels such as OOH, OTT, podcasts, influencer marketing, newsletters, and webinars to increase brand visibility and generate pipeline
Collaborate Cross-Functionally on Campaign Strategy: Work closely with internal teams — including brand, content, design, and marketing operations — to coordinate campaign planning, manage deliverables, execute multi-channel initiatives, and align on key performance metrics
Analyze Pipeline Performance and Drive Improvements: Regularly assess pipeline data to identify performance gaps, implement optimization strategies across channels, and measure impact through consistent reporting and analysis
Evaluate and Test Emerging Channels: Continuously assess the effectiveness of new and existing top-of-funnel acquisition channels (e.g., podcasts, newsletters, content syndication, out-of-home) to determine ROI and scale high-performing efforts
Support Webinar Program Management: Support end-to-end execution of in-house and third-party webinars — including setup, live production, coordination with stakeholders, post-event reporting, and ongoing program refinement
Qualification
Required
Understanding and hands-on experience with top-of-funnel paid media channels (e.g., OOH, OTT, podcasts, newsletters, webinars) to effectively drive awareness and pipeline
Strong background in business-to-business SaaS marketing, with a demonstrated ability to align demand gen efforts to a complex sales cycle and technical product offerings
Proven ability to partner effectively with internal teams such as brand, content, sales, and product marketing to launch integrated campaigns and amplify messaging
Skilled in using performance metrics and analytics tools to evaluate channel performance, optimize campaigns, and report on ROI
Highly organized with a knack for building and scaling structured, repeatable programs that improve efficiency and brand impact across demand generation initiatives
Preferred
Familiarity with and a passion for podcasts, digital newsletters, social media creators, CTV/OTT, virtual events, and out-of-home campaigns
Metrics-driven mindset as tracking, reporting, and optimization are daily expectations of this role
Experience in managing and scaling paid media efforts across top-of-funnel channels
Benefits
100% covered medical, dental, and vision benefits with dependents coverage
16 weeks fully-paid parental Leave for all new parents
Health & wellness and remote workplace stipends
Family planning benefits through Carrot Fertility
401(k) matching
Flexible work hours and location
Open PTO policy
11 paid holidays in the US
Company
Vanta
Vanta is a trust management platform that automates compliance and risk management.
Founded in 2018
1001-5000 employees
H1B Sponsorship
Vanta has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (23)
2024 (6)
2023 (4)
2022 (10)
2021 (3)
Funding
Current Stage
Late StageTotal Funding
$503MKey Investors
Wellington ManagementSequoia CapitalCrowdStrike
2025-07-23Series D· $150M
2024-07-24Series C· $150M
2023-05-10Series B
Leadership Team
Christina Cacioppo
Cofounder and CEO
David Eckstein
Chief Financial Officer
Recent News
2025-12-20
Business Wire
2025-11-18
Company data provided by crunchbase