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NBCUniversal · 13 hours ago

Manager, Media Strategy & Planning

New York, NY

Full-time

Hybrid

Mid Level

$80K/yr - $110K/yr

4+ years exp

NBCUniversal is one of the world's leading media and entertainment companies. The Manager, Media Strategy & Planning is responsible for supporting the Director in planning and buying processes for paid media plans in support of Peacock and NBC Entertainment titles.

BroadcastingMedia and EntertainmentNews

Responsibilities

Support the Director, Media Strategy & Planning in the development of paid media strategies and plans for all paid media supported shows

Assist in the development of analysis necessary to support media recommendations and decisions

Help manage analytics and campaign reporting both in-house and with the agency to contribute to building fact-based media strategies and derive optimizations in campaign and for future planning

Manage the delivery of all creative materials between NBCU production groups, external agency buyers/traffic departments and media vendors

Assist in managing all financial reporting documents associated with the media budget

Coordinate with counterparts across the organization on marketing plans and execution

Seek and understand emerging trends and first to market opportunities

Meet with representatives across the media industry to foster mutually beneficial relationships with all media partners, particularly those within the NBCU family

Assist the larger media team with any ad-hoc projects/requests

Qualification

Paid media planningDigital media buyingMedia agency experienceTelevision industry knowledgeMarketing principlesAnalytical skillsManagement experienceComputer proficiencyCommunication skillsOrganizational skillsTeam collaboration

Required

Minimum 4 years of experience in paid media planning and buying with a strong focus on planning digital and TV/Streaming

Media agency experience required

Bachelor's Degree in Liberal Arts, Marketing, Communications/Advertising, or Media Studies

Strong knowledge and understanding of the television industry, particularly the Broadcast and Streaming TV business

An understanding of TV & Digital viewing measurement

Extensive knowledge of marketing, advertising and media planning principles

A love of the Entertainment industry

Analytical skills; comfortable distilling data into actionable insights and optimization opportunities

Strong quantitative skills with the ability to stay organized and manage time wisely

Ability to juggle multiple tasks in a deadline driven, fast paced environment

Advanced communication skills; able to present ideas clearly and concisely, both written and verbal

Ability to work across various teams and departments within an organization

Must have team spirit and be a self-motivator with a proactive nature and collaborative attitude

Previous management experience, including the ability to train staff

Computer proficiency particularly with Word, Excel and PowerPoint

Flexibility to adjust schedule based on workload

Preferred

Entertainment experience preferred

Benefits

Medical, dental and vision insurance

401(k)

Paid leave

Tuition reimbursement

A variety of other discounts and perks

Company

NBCUniversal

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NBCUniversal is a media company that provides entertainment and news development, production, distribution, and marketing services. It is a sub-organization of Comcast.

Founded in 1912

New York, New York, USA

10001+ employees