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United Access · 1 month ago

Senior Manager, Website Strategy & Experience

Winamac, IN

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

United Access is a leader in digital customer experience, and they are seeking a Senior Manager, Website Strategy & Experience. This role is responsible for shaping and executing the digital customer experience across web properties, managing website analytics, and overseeing UX/UI design to ensure seamless and personalized user interactions.

AutomotiveLogisticsManufacturing

Responsibilities

Develop and communicate a multi-year vision and roadmap for website strategy and digital customer experience, aligned with business objectives and market opportunities

Participate in and lead digital transformation initiatives, including the adoption of AI, automation, and advanced analytics to enhance customer journeys and operational efficiency

Champion innovation in website architecture, personalization, and omnichannel integration

Collaborate with BU marketing leads on end-to-end digital customer experience across customer facing web properties, including landing page tools for marketing campaigns. Champion seamless, engaging, and personalized interactions at every touchpoint

Oversee all aspects of website UX/UI design, ensuring user-centric, accessible, and visually compelling experiences

Directly manage and develop the UX/UI Designer, providing guidance, mentorship, and performance feedback

Implement advanced analytics, A/B testing, and customer feedback loops to continuously optimize digital experiences and inform strategic decisions

Manage external development team responsible for website maintenance and new feature implementation

Oversee the management, maintenance, and security of the company’s websites, ensuring they are future-ready, user-friendly, accessible, and visually appealing

Evaluate and select cutting-edge platforms and partners (e.g., AI-powered personalization and search, enterprise CMS) to support growth and scalability

Lead change management efforts to ensure successful adoption of new digital tools, processes, and customer experience enhancements

Collaborate with IT, Product, Sales, and Customer Service to integrate web strategies with broader digital initiatives and customer experience programs

Manage relationships with multiple stakeholders, coordinate with various departments, and lead website-related projects from conception to completion

Develop and implement advanced SEO, AEO and GEO strategies and content marketing plans to improve website rankings, increase organic traffic, and enhance online visibility

Monitor and analyze website performance using advanced tools, providing regular reports and insights to inform decision-making and drive continuous improvement

Qualification

Digital strategyUX/UI designWebsite managementSEO strategiesChange managementCross-functional collaborationCommunication skillsDetail-orientedTeam managementSelf-motivated

Required

Bachelor's degree required

8+ years of progressive experience in digital strategy, website management, customer experience leadership, or UX/UI design

Experience with enterprise-level digital transformation projects

Strong portfolio of successful digital innovation, customer experience, and UX/UI initiatives

Strategic vision and ability to set and execute long-term digital strategies in complex organizations

Proven experience collaborating across cross-functional teams

Track record of driving innovation in digital customer experience, web technologies, and digital transformation

Deep understanding of modern web architectures, personalization engines, WCAG 2 standards, AI/ML applications, and data privacy best practices

Expertise in UX/UI design principles, accessibility standards, and user-centered design methodologies

Experience managing and developing UX/UI designers or similar creative roles

Proficiency in web programs, including enterprise CMS platforms

Strong verbal and written communication skills

Detail-oriented, self-motivated, and self-directed; able to delegate, manage time, and meet deadlines for concurrent projects in a fast-paced environment

Experience managing development teams and web designers

Change agent with experience in leading organizational change and digital adoption

Preferred

Master's degree preferred (e.g., Digital Marketing, Business, Technology, Communications, or related field)

Preferred platform experience includes Adobe Experience Manager, Google Analytics4, Google Tag Manager, Google Search Console, Salesforce, Conductor, JIRA

B2C and B2B experience preferred