CoStar Group · 8 hours ago
Customer and Lifecycle Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years expCoStar Group, through its brand Matterport, is transforming the built world with its 3D digital twin and AI-driven spatial data platform. The Manager, Customer & Lifecycle Marketing will lead the strategy and execution of integrated lifecycle campaigns to enhance customer engagement, drive retention, and maximize lifetime value.
AnalyticsCommercial Real EstateReal Estate
Responsibilities
Own the customer journey from post-acquisition through renewal, mapping lifecycle stages and developing multi-channel campaigns to improve activation, engagement, and retention
Build and lead the Customer & Lifecycle Marketing function—defining vision, KPIs, and operating rhythm for programs that scale globally across SMB, mid-market, and enterprise segments
Develop automated nurture and re-engagement programs using marketing automation and CRM tools (Marketo, Salesforce, Gainsight) to deliver personalized, behavior-based experiences
Design retention and expansion strategies including onboarding sequences, in-product communications, renewal plays, and cross-sell/upsell journeys
Leverage data and analytics to uncover churn signals, usage trends, and account health insights that inform campaign optimization
Partner with Product Marketing and Content teams to create compelling messaging that communicates value and drives advocacy
Collaborate with RevOps and Analytics teams to implement lifecycle campaign dashboards and establish shared metrics
Champion customer advocacy, partnering with Customer Success to develop case studies, referrals, testimonials, and reviews that feed the acquisition pipeline
Align globally with regional field and demand gen teams to ensure customer marketing programs scale consistently across markets
Qualification
Required
Bachelor's degree from an accredited, in person, not-for-profit University or College; Master's degree preferred
5+ years of B2B SaaS marketing experience with at least 3 years leading lifecycle, retention, or customer marketing programs
Proven success building automated nurture, onboarding, and expansion journeys using marketing automation platforms (Marketo)
Strong analytical acumen; ability to interpret customer data, segmentation, and usage patterns into actionable strategies
Deep understanding of customer segmentation, cohort analysis, and lifecycle measurement frameworks
Demonstrated ability to collaborate cross-functionally with Sales, Customer Success, and Product Marketing
Excellent communication and storytelling skills—able to translate data and strategy into clear business narratives
Experience managing a team and external partners to deliver measurable growth outcomes
Strategic thinker with operational discipline and a passion for continuous improvement
Preferred
Experience with customer engagement and analytics tools (Gainsight, Intercom, or similar)
Familiarity with predictive churn modeling, AI-driven personalization, and marketing data architecture
Strong understanding of SaaS metrics (ARR, NRR, CLTV, CAC) and subscription-based business dynamics
Global marketing experience and comfort working across time zones and cultures
Company
CoStar Group
CoStar Group (NASDAQ: CSGP) is the provider of commercial real estate information, analytics and marketing services.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1998-07-01IPO
Leadership Team
Andy Florance
Founder and Chief Executive Officer
Chris Lown
Chief Financial Officer
Recent News
2025-12-19
2025-12-15
Company data provided by crunchbase