Cotiviti · 4 hours ago
Senior Marketing Operations Manager (HubSpot Expert)
United States
Full-time
Remote
Mid, Senior Level
$100K/yr - $120K/yr
7+ years expCotiviti is seeking a Senior Marketing Operations Manager to drive the execution, optimization, and innovation of their marketing operations and demand generation programs. The ideal candidate will develop high-impact B2B demand generation campaigns and ensure operational excellence through collaboration with cross-functional teams.
Responsibilities
Build, manage, and optimize multi-channel marketing campaigns in HubSpot
Develop scalable workflows, nurture streams, and automate programs that drive engagement and conversion
Partner across Marketing to deliver campaigns that support revenue and pipeline goals
Own marketing data integrity and reporting across HubSpot, Power BI, and Tableau
Create and maintain dashboards to monitor campaign performance, pipeline contribution, and ROI
Translate data into actionable insights for campaign optimization and executive reporting
Integrate and experiment with AI-driven solutions in HubSpot and other Martech platforms to increase efficiency, personalization, and campaign effectiveness
Stay ahead of marketing technology trends and identify opportunities to implement innovative tools
Define, document, and maintain scalable processes and best practices across Marketing Operations
Ensure compliance, data quality, and strong integration between Marketing and GTM Ops processes
Provide HubSpot training, enablement, and support to Marketing and GTM team members
Partner closely with cross-functional teams—including GTM, Marketing, and Product—to ensure operational excellence and alignment
Communicate effectively with stakeholders at all levels, ensuring transparency on performance and impact
Provide recommendations on process improvements, lead management, and campaign optimization
Complete all responsibilities as outlined in the annual Performance Plan
Complete all special projects and other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Business, Analytics, or related field
7+ years of experience in marketing operations, with at least 5+ years of hands-on HubSpot experience
Proven track record of managing and optimizing marketing campaigns in HubSpot
Advanced experience in data analysis and visualization with HubSpot, Power BI, and Tableau
Experience leveraging AI tools in marketing technology, particularly within HubSpot
Strong background in maintaining scalable processes, governance, and operational best practices
Deep technical expertise in HubSpot, including workflows, automation, campaign execution, and reporting
Strong analytical skills with the ability to translate data into actionable insights
Familiarity with data management, segmentation, and marketing database health
Strong communication and stakeholder management skills
A continuous improvement mindset, with curiosity for innovation and emerging technologies
Knowledge of GDPR and privacy best practices
Preferred
Healthcare experience preferred
Master's a plus
Microsoft Dynamics and Demandbase experience is a plus
Benefits
Medical
Dental
Vision
Disability
Life insurance coverage
401(k) savings plans
Paid family leave
9 paid holidays per year
17-27 days of Paid Time Off (PTO) per year, depending on specific level and length of service with Cotiviti
Company
Cotiviti
Cotiviti enables healthcare organizations to deliver better care at lower cost through advanced technology and data analytics that improve the quality and sustainability of healthcare in the United States.
5001-10000 employees
H1B Sponsorship
Cotiviti has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (165)
2024 (118)
2023 (90)
2022 (102)
2021 (72)
2020 (67)
Funding
Current Stage
Late StageLeadership Team
Adam Gilbert
Director, Interoperability Operations and Partnerships
Chris McIntyre
Sr. Program Manager, RQNC Operations
Recent News
2024-04-07
Company data provided by crunchbase