Sinclair Inc. · 15 hours ago
Senior UX Researcher
Sinclair Inc. is a diversified media company and a leading provider of local news and sports. They are seeking a Senior UX Researcher to develop research and insights that drive the organization's understanding and design for multiple audience groups, utilizing both qualitative and quantitative methods across various digital experiences.
Broadcast Media
Responsibilities
Run end-to-end UX research: from early discovery and ideation to design validation (i.e., user interviews, product evaluations, usability testing, surveys, competitive and market analysis, personas, user journeys development, etc.), focusing on customer experience improvements and identifying future offerings opportunities
Visualize and communicate research findings through user flows, diagrams, or low- to mid-fidelity prototypes in Figma (or equivalent tools) to ensure insights are actionable and aligned with design and product direction
Lead research projects across multiple platforms (web, mobile, connected TV) that touch numerous aspects of the audience experience
Work from high-level requirements and ask the right questions to gather all relevant information to guide the research approach
Collaborate with a range of stakeholders – executives, engineers, product managers, business leaders, and product designers to align on research efforts and review recommendations
Communicate research findings across the organization to spread the importance of user research and the positive impact it brings to the product development process
Stay current on emerging research, industry, and technology trends
Qualification
Required
5+ years of experience in applied product/design research
2+ years of experience leading project delivery for large, cross-functional projects
Working knowledge in mixed methodologies, with a focus on qualitative research
Demonstrated proficiency in Figma (or comparable UX design tools): must show ability to create user flows, diagrams, or low- to mid-fidelity wireframes used to communicate research findings or inform product design
Portfolio or case studies required showing end-to-end research work and examples of how findings were visualized or translated into product direction
Experience in consumer software, digital entertainment, or related field
Solid understanding of the product development cycle (and the relationship between business, UX, and technology)
BA/BS in psychology, sociology, anthropology, human-computer interaction, or related disciplines or equivalent work experience
Self-starter with a strong work ethic. Can demonstrate leadership skills and collaboration across teams using a consultative approach
Preferred
Have led UX Research for medium to large projects that present multidisciplinary challenges and span multiple platforms and departments
Experience demonstrating ownership of projects and communicating timelines, executing independently
End-to-end research experience with all aspects of the user research life-cycle (study design, recruiting, moderation, analysis, reporting, communicating, budgeting, etc.)
Hands-on experience with lab-based user testing, remote testing, paper prototype testing, iterative prototype testing, concept testing, field research, and survey design
Experience in direct collaboration with product managers, front and back-end engineers, and business or editorial stakeholders
Experience applying visual storytelling to research communication, including basic prototyping or flow visualization to clarify insights and drive product alignment
Benefits
Participation in a retirement plan
Quarterly and annual incentive plan bonuses
Life and disability insurance
Health, dental and vision plans
Flexible spending accounts
15 paid vacation days
2 paid personal days
9 paid holidays
40 hours of paid sick leave
Parental leave
Employee stock purchase plan
Company
Sinclair Inc.
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports.
Funding
Current Stage
Late StageRecent News
2025-10-05
2025-10-01
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