Pearl West · 17 hours ago
Senior Lifecycle & Retention Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years expPearl West is seeking a seasoned lifecycle and retention marketing leader to optimize the customer journey across their DTC brands. The role involves developing comprehensive lifecycle strategies, implementing retention programs, and driving customer engagement to improve key retention metrics and revenue.
FinanceFinancial Services
Responsibilities
Design and implement end-to-end lifecycle marketing programs across email, SMS, push, and emerging channels
Build sophisticated segmentation strategies based on customer behavior, purchase patterns, and engagement signals
Own retention metrics including repeat purchase rate, customer LTV, churn reduction, and engagement KPIs
Develop win-back, reactivation, and cross-sell/upsell campaigns that drive meaningful revenue
Architect and optimize loyalty programs that drive repeat purchase behavior and increase customer lifetime value
Manage subscription retention strategies, reducing churn and improving take rates
Implement tiered rewards structures, referral programs, and VIP experiences that create lasting brand affinity
Drive a rigorous testing roadmap across messaging, timing, offers, and creative
Analyze cohort performance, identify trends, and translate insights into actionable strategies
Stay ahead of industry benchmarks and bring best practices from leading DTC brands into our ecosystem
Partner with growth, product, and customer experience teams to create seamless customer journeys
Manage relationships with technology vendors, agencies, and freelancers to execute at high velocity
Build processes and systems that allow lean teams to operate efficiently at scale
Conduct comprehensive audit of current flows, campaigns, and customer segments across all brands
Benchmark performance against industry standards and identify performance gaps
Map the complete customer journey and identify friction points or missed opportunities
Implement 3-5 quick wins that can show immediate impact (copy improvements, timing optimizations, segment fixes)
Establish baseline metrics and reporting infrastructure
Launch additional high-impact customer segments based on behavior, value, and lifecycle stage
Redesign underperforming flows with optimized messaging, cadence, and offers
Begin systematic A/B testing program across key touchpoints
Improve Month 1 retention rate by 20% through optimized onboarding and early engagement
Develop 90-day testing roadmap with prioritized initiatives
Improve Month 2 and Month 3 retention rates by 20% through enhanced nurture and replenishment strategies
Launch or optimize loyalty program mechanics to drive repeat behavior
Implement advanced win-back and reactivation campaigns for lapsed customers
Increase overall customer LTV by 30% through improved retention cohorts and frequency
Build scalable processes and playbooks that allow lean team execution
Qualification
Required
5-7+ years in lifecycle, retention, or CRM marketing roles at fast-growing DTC brands
Proven track record of improving key retention metrics—show us the before/after of programs you've built
Experience managing or scaling brands from $10M+ to $50M+ in revenue
History of building and managing lean, high-output teams (even without direct reports)
Deep knowledge of retention and loyalty platforms (Klaviyo, Attentive, Yotpo, Smile.io, LoyaltyLion, etc.)
Strong proficiency with subscription platforms (Recharge, Skio, Bold, etc.) and their retention levers
Comfortable with analytics tools and building dashboards to track performance
Understanding of customer data platforms and segmentation strategies
You know industry benchmarks cold and can articulate what good looks like
You understand cohort analysis, LTV modeling, and retention economics
You can balance long-term brand building with short-term revenue optimization
You stay plugged into what's working across leading DTC brands
Scrappy self-starter who thrives in fast-paced, resource-constrained environments
Bias toward action and testing over perfection and planning
Comfortable wearing multiple hats and rolling up your sleeves
Excellent project management skills—you ship things on time and hit your numbers
Preferred
You've built a loyalty or subscription program that has become a meaningful revenue driver
You have case studies showing 15%+ improvement in retention metrics
You're active in DTC communities and stay ahead of emerging tactics
You've managed complex tech stacks and can evaluate/implement new tools independently
You have experience across multiple categories (pet brand, consumables, supplements, beauty, etc.)
Company
Pearl West
Pearl West is a holding company that invests and acquires small-to-medium sized businesses.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Jason Kwan
Chief Executive Officer
Company data provided by crunchbase