Apply on Employer Site

Bold Orange · 1 month ago

Director, Strategic Alliances – MarTech & Data Platforms

United States

Full-time

Remote

Director/Executive

$125K/yr - $125K/yr

10+ years exp

Bold Orange is a customer experience company focused on creating authentic human connections. The role involves overseeing and growing partnerships with key technology platforms, managing partner relationships, and driving revenue through co-sell opportunities and go-to-market strategies.

AdvertisingCommunitiesCRMDigital MediaEmail MarketingInternetLoyalty ProgramsMarketingMarketing AutomationUX Design

Growth Opportunities

Responsibilities

Establish and strengthen relationships with partner managers, sales executives, and alliance leads within Salesforce, Iterable, Braze, Databricks, and Snowflake

Act as Bold Orange’s ambassador in partner ecosystems, representing our value proposition, client success, and market differentiation

Define and execute joint business plans with each partner, including revenue goals, pipeline targets, and co-marketing initiatives

Track and report partnership performance, including opportunity generation, certifications, partner rankings, and joint customer wins

Maintain knowledge of partner product roadmaps and emerging opportunities, ensuring Bold Orange’s offerings remain aligned and differentiated

Drive new client acquisition by collaborating with partner sales teams to identify and pursue co-sell opportunities

Develop a systematic approach to pipeline development, including joint account mapping, partner introductions, and executive-level engagement

Influence opportunities at every stage, from discovery through proposal, while ensuring partner alignment and mutual value

Meet or exceed annual revenue and pipeline contribution goals attributable to partner relationships

Partner with internal marketing teams to develop co-branded content, case studies, solution briefs, and event strategies

Ensure Bold Orange is consistently positioned as a leading services partner for marketing automation and data platforms

Provide subject-matter input to business development and client teams on partner capabilities and best practices

Champion internal enablement on partner solutions, including updates on certifications, training, and new feature adoption

Qualification

Partner relationship managementMarketing automation knowledgeRevenue generation strategiesGo-to-market strategiesExecutive communicationProactive mindsetOrganizational skillsCollaboration skills