Coinbase · 1 day ago
Senior Product Manager - Growth Incentives
United States
Full-time
Remote
Senior Level
$207K/yr - $244K/yr
7+ years expCoinbase is a company on a mission to increase economic freedom in the world. They are seeking a Senior Product Manager for their Growth Incentives team to build an "incentives-as-a-service" engine that empowers product teams and drives user engagement through targeted incentives.
BitcoinBlockchainCryptocurrencyFinTechTrading Platform
Responsibilities
Define and Build the "Incentive Primitives" from 0-to-1: This is the core of the role. You will lead the 0-to-1 design and build of the reusable "LEGO bricks" for the entire engine. You'll partner with Engineering to invent and launch the very first versions of core components, like advanced targeting/eligibility logic, a library of payout models, and standardized campaign management tools
Build the "Incentives Engine" Vision: You will use your deep, hands-on learnings to define and own the 0-to-1 strategy for our new "incentives-as-a-service" engine. Your goal is to enable teams across Coinbase to launch high-ROI campaigns in days, not months
Create the Intelligence Layer: Partner with Data Science to build the analytics and optimization layer for all incentives. You will define the data models and A/B testing frameworks required to rigorously measure ROI from day one
Partner with Risk & Compliance: Lead the deep integration with our core risk and compliance systems to proactively prevent fraud and abuse, ensuring your engine is secure and scalable
Lead Cross-Functional Execution: You will lead and align a large, cross-functional team of engineering, design, data science, risk, marketing, and finance partners to build and scale this critical, company-wide infrastructure
Understand your product’s strategic and competitive position and deliver results in the context of broader organizational strategies and goals
Qualification
Required
7+ years of product management experience, preferably on a high-performing Growth team at a consumer tech company
An entrepreneurial '0-to-1' mindset. You are not afraid to roll up your sleeves and 'do the job' manually first (like running an incentive program) before you build the technology to automate it
Deep '1-to-N' Systems Thinking. You are a natural systems thinker. You see the one-off solution as a prototype for the scalable, reusable 'engine' and 'primitives' you will build next
Direct experience in the Growth, Promotions, or Incentives space. You have built or managed systems related to rewards, user bonuses, loyalty programs, or complex pricing
Deeply analytical, with a proven ability to partner with Data Science to build measurement and A/B testing frameworks from the ground up
Exceptional interpersonal communication, relationship management, and organizational skills, with a proven ability to lead complex, multi-quarter, cross-functional projects
Preferred
Experience or passion in crypto
Strong interest in influencing the business: revenue generation, business models, and LTV optimization
Benefits
Bonus eligibility
Equity eligibility
Benefits (including medical, dental, vision and 401(k))
Company
Coinbase
Coinbase is a crypto exchange and wallet platform that allows merchants and consumers to buy, sell, and store digital currencies.
1001-5000 employees
H1B Sponsorship
Coinbase has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (181)
2024 (92)
2023 (96)
2022 (284)
2021 (183)
2020 (66)
Funding
Current Stage
Public CompanyTotal Funding
$4.46BKey Investors
ARK Investment ManagementDFJ GrowthTiger Global Management
2025-12-19Post Ipo Equity· $4.2M
2025-08-05Post Ipo Debt· $2.6B
2025-03-04Post Ipo Equity· $8M
Leadership Team
Brian Armstrong
CEO & Co-Founder
Alesia Haas
Chief Financial Officer
Recent News
2026-01-06
Company data provided by crunchbase