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Amsive · 2 days ago

Account Director, Retail/ Multi-unit Services (Contract)

United States

Full-time, Contract

Remote

Senior Level, Lead/Staff

8+ years exp

Amsive is a performance marketing agency focused on collaboration and innovation. They are seeking a Retail Account Director to lead omnichannel marketing programs aimed at driving in-store traffic and connecting digital marketing efforts to retail sales outcomes, while ensuring client satisfaction and campaign performance.

AdvertisingDigital MarketingDirect MarketingInsurTechMarketing

No H1B

Responsibilities

Builds empathetic personal relationships with clients and engages in understanding client marketing and business challenges, creating sound marketing program solutions to solve those challenges

Leads and directs cross-functional teams in building, development, and delivery of omnichannel marketing programs to achieve client objectives and partnership satisfaction

Leads omnichannel programs specifically designed to drive in-store traffic, grow same-store sales, support retail expansions, and connect digital marketing efforts to physical retail performance

Applies strong understanding of retail merchandising calendars, store traffic drivers, and local activation strategies to guide campaign planning and execution

Leverages strong data-driven experience to interpret data and analytics. Helps craft the narrative that illustrates the impact of our programs on the client’s business

Lead role for client-facing interaction with agency day-to-day. Owner of overall client satisfaction and proactivity to drive marketing goals

Becomes proficient in company-designated tools for project and account management

Creates and proactively manages internal timelines for projects and programs through proactive communication

Logs all resource hours into Amsive’s designated project management tool daily

Schedules, organizes and facilitates client campaign initiatives across all agency channels. Holds regular internal meetings to ensure clarity and productivity

Communicates with clients on a regular basis including weekly or monthly calls to review campaign performance, recommending omni-channel strategies and campaign optimizations to continuously improve results

Oversees implementation, delivery and execution of program promise. Manages client expectations by providing timing and budget implications of scope change requests

Facilitates and manages the invoicing process

Maintains and improves account profitability through effective scope management

Develops cross-channel insights and recommendations to solve larger business problems and improve key performance metrics. Organizes logistics, narrative, and key insights for quarterly and annual business reviews

Strong understanding of data and data insights to allow for testing strategies in audience identification, channel selection, and creative messaging

Core responsibility to collaborate and oversee agency standards on key marketing deliverables for mid- to large-size accounts including PowerPoints, POVs, and performance reporting dashboards to optimize, retain, or upsell business

Be curious, with a thirst for learning more about data-centric marketing and the evolving omnichannel landscape

Partners closely with internal teams on store-level reporting and performance readouts that translate into actionable test-and-learn plans

Qualification

Omnichannel marketingRetail marketing strategiesData analysisClient relationship managementProject managementMicrosoft Office SuiteLeadershipCommunication skillsTeam collaborationProblem-solving

Required

8+ years managing omnichannel marketing programs for retail brands, including brick-and-mortar store performance accountability

Proven track record developing retail marketing strategies that drive in-store traffic and purchase behavior

Demonstrated excellence in building and maintaining profitable client relationships

Experienced in compiling, documenting, and communicating client requirements to internal stakeholders (in digital marketing, direct mail or creative services)

Must have experience overseeing implementation or managing and executing multi-channel marketing campaigns as main client point of contact

Experience managing, training, and developing a growing group of direct reports; effectively delegating tasks and responsibilities to increase team capacity

Strong written and verbal communication skills, a positive attitude, and the ability to thrive in a collaborative and fast-paced environment

Ability to influence others, both with the client and within the internal Amsive organization

Strong grasp and demonstrated application of marketing and communication principles

Strong project management and organization skills, ability to prioritize and manage multiple projects and inspire trust with team members

Strong understanding of applying data and insights for use in audience, channel and creative testing strategies. This includes but is not limited to the use of predictive modeling and segmentation to optimize both campaign results and a learning agenda

Advanced knowledge in the use of data, modeling and analytics

Strong proficiency in Microsoft Office Suite, especially PowerPoint and Excel

Future-minded individual with a strong desire to contribute to an emerging leader in the omni-channel marketing space

Comfortable working with store-level insights and dynamic field environments where local performance varies and rapid response is needed