Whisker · 3 days ago
Director of Brand & GTM Strategy
Auburn Hills, MI
Full-time
Onsite
Director/Executive
10+ years expWhisker is redefining what it means to live with cats by designing intelligent systems that enhance feline companionship. The Director of Brand & GTM Strategy will drive go-to-market excellence across products, ensuring that campaigns connect brand strategy to market execution and deliver measurable impact.
ConsumerConsumer GoodsPet
Responsibilities
Leads go-to-market strategy and execution across product launches, campaigns, and seasonal initiatives
Translates brand and business priorities into integrated, data-informed marketing plans that drive measurable outcomes
Manages the annual marketing calendar and ensures alignment across Creative, Performance, PR, Retail, and International teams
Partners with Insights to identify opportunities, set KPIs, and evaluate brand performance post-launch
Builds and optimizes systems for cross-functional collaboration and campaign tracking
Manages agency partners and internal resources to ensure timely, high-quality delivery
Oversees creative brief development and ensures messaging consistency across all touchpoints
Connects marketing investment to impact—reporting on brand performance metrics and ROI
Partners with the eCommerce and Product Marketing teams to align storytelling with conversion strategy
Continuously improves GTM frameworks for speed, clarity, and repeatability
Leads a team of Brand Managers, GTM, MarOps and producers to deliver best-in-class execution across all channels
Drives accountability and performance through clear goal-setting and measurement
Builds strong cross-functional relationships with Product, Creative, Insights, and Performance leaders
Fosters a culture of operational excellence, collaboration, and continual learning
Will perform additional duties as required
Directly supervises department Teams
Carries out supervisory responsibilities following Whisker policies and applicable laws
Responsibilities include interviewing, training, and hiring, planning, assigning and directing work, appraising performance, addressing team issues, and upholding safety and quality guidelines
Qualification
Required
BA in Marketing, Statistics, or Communications and / or equivalent years of experience
10+ years of experience in brand, integrated, or product marketing with 4+ years in leadership
Deep experience managing go-to-market processes and complex cross-functional campaigns
Strong commercial acumen with the ability to connect creative storytelling to measurable growth
Proficiency in marketing analytics, planning, and performance reporting
Exceptional organizational and communication skills; adept at managing multiple concurrent priorities
Experience in DTC, CPG, or tech-driven consumer brands
Must have a cat—your ability to understand our cats and cat parent users is critical to success
Demonstrated success in building scalable systems and marketing operations frameworks
Maintains confidentiality of proprietary information
Ability to maintain a professional atmosphere in a fast-paced environment with numerous interactions and interruptions
A high degree of initiative, self-motivation, and ability to motivate others
Ability to establish and maintain cooperative working relationships with Team Members and colleagues
Comfortable with office pets (cats, dogs)
Preferred
Experience in global or multi-market brand management
Familiarity with subscription, connected device, or eCommerce ecosystems
Passion for building brands that combine design, technology, and lifestyle—and maybe a cat (or two) of your own
Benefits
Premium Medical/Dental/Vision insurance
Paid parental leave
Whisker Parents Program
1 day "pawternity" leave for new pet adoption
Pet Insurance Discount
401K match
Flexible spending accounts
Company-paid short-term disability and life insurance
Employee Assistance Program (EAP)
Generous paid time off
14 Paid Holidays
Top of the line equipment
Pet-friendly office
Whisker products and swag
Continuing education Support
On-site gym with Peloton
Referral program
Company
Whisker
Maker of the highest-rated automatic, self-cleaning litter box on the market, used by more than 1,000,000 pet parents.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$31MKey Investors
Pondera Holdings
2019-12-01Private Equity· $31M
Leadership Team
Jacob Zuppke 🐈
President & CEO
Jeannette Conner
Senior EA to the CEO
Recent News
Techlicious Latest Articles
2025-12-12
Media Post
2025-12-05
Company data provided by crunchbase