iRESTORE · 1 month ago
Director of Retention & Lifecycle
United States
Full-time
Remote
Director/ExecutiveiRESTORE is on a mission to restore confidence by providing safe and effective solutions for improving health and beauty. They are seeking a hands-on Director of Retention & Lifecycle to take ownership of their retention and lifecycle marketing strategy, focusing on optimizing campaigns and improving customer retention metrics.
FitnessHealth Care
Responsibilities
Full-funnel retention and lifecycle strategy for all our product lines
All email & SMS automations, flows, campaigns, segmentation, and deliverability
Customer onboarding, post-purchase, cross-sell/upsell, winback, and churn-reduction journeys
Conversion-optimized landing pages and funnel architecture in partnership with acquisition
Retention analytics & attribution — e.g., what flows, campaigns, and product types drive actual repeat revenue
LTV modeling, MRR reporting, cohort views, and CAC payback improvement
Copy, offer, and experience testing — from subject lines to multi-step funnels
Retention experimentation roadmap, backlog prioritization, test velocity and outcome tracking
Lifecycle tech stack ownership, vendor evaluation, performance improvement
Data cleanliness and tracking — work closely with data engineering to ensure full-funnel clarity
Leveraging AI tools and automation to increase workflow efficiency, accelerate testing cycles, and identify revenue-driving insights
Improving and optimizing quiz-based lead funnels — ensuring segmentation, personalization, and lifecycle logic are tightly integrated to convert and retain customers effectively
Qualification
Required
Are a hands-on executor, not just a strategist or manager
Have strong experience in DTC retention marketing (email, SMS, subscriptions) — ideally in health, beauty, or wellness
Obsess over performance metrics: LTV, CAC, MRR, CVR, cohort LTV/CAC
Have built from scratch (or rebuild/optimized) retention systems before — and can speak clearly to what worked
Can identify system gaps fast, and drive solutions without needing step-by-step guidance
Love partnering with paid acquisition, data, and product to drive better funnel performance
Use AI as a multiplier — not a gimmick — and implement it into your workflow to drive smarter testing, creative, and insights
Think in systems: flows, loops, attribution, journeys
Want to be held accountable to impact, not output
Write clearly, think critically, and default to action over endless planning
Benefits
Competitive compensation, including performance-based bonus
Unlimited PTO
Flexible schedule
Healthcare (medical, dental & vision) fully covered
Gym membership credit – your physical and mental health is super important
Kindle/Audible credits – We really value lifelong learning and personal development
Free iRESTORE Products! (In case you or someone you love is losing hair)
Paid maternity/paternity leave
Work anywhere / remote job
Company
iRESTORE
We RESTORE CONFIDENCE Freedom Laser Therapy was founded in 2003 as a laser therapy clinic that used state-of-the-art low-level laser technology to help smokers overcome their addiction in a nicotine-free and pain-free way.
Founded in 2003
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Kevin Chen
Co-Founder / President
Company data provided by crunchbase